communication strategies - Publications - Faculty & Research

able to contribute anything new? There was also the issue of how to fund this new venture. None of the existing medical nonprofit strategies seemed right for him. There was the nonprofit model, which raises smaller donations from lots of... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

22 Dec 2016
News

Target's Expensive Cybersecurity Mistake

01 Jun 2024
News

In My Humble Opinion: Career Change

learned that she had a talent for communication that helped bridge cultural gaps, a skill that has served her well in a career that has included roles in think tanks, consulting firms, an embassy, a parliamentary commission, and—most... View Details

Keywords: Michelle Cassidy; recruitment; demographics; Japan

01 Mar 2024
News

Game On

Here at the Pickleball Club, founder and CEO Brian McCarthy (MBA 1972) is making a big bet that his model—a private club, with high-end amenities and a community organized around the sport—will have what it takes to stay in the game for... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

02 Nov 2023
News

Seeding Startups

an inexpensive, 10-session crash course on the fundamentals of starting one’s own business, from ideation and fundraising to go-to-market strategy and sales. TiE Seattle’s Go Vertical Startup Creation Weekend is a mini-incubator. Over the... View Details

Keywords: April White

01 Dec 2023
News

Endless Possibilities

Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details

Keywords: Julia Hanna

01 Sep 2023
News

Hands-on Learning About Global Markets

seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable channels to reach new customers.... View Details

Keywords: Jennifer Gillespie

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details

Keywords: Robert Bochnak

12 Oct 2017
News

Fighting Poverty One Neighborhood at a Time

neighborhood-development strategy of mixed-income housing, a cradle-to-college education pipeline, and community wellness programs that have helped to revitalize Atlanta’s troubled East Lake neighborhood.... View Details

Keywords: Deborah Blagg

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Leaders Leap: Transforming Your Company at the Speed of Disruption By Steve Dennis (MBA 1984) Wonderwell Renowned thought leader on business strategy and innovation Steve Dennis argues that most business transformations are doomed to fail... View Details

Keywords: Publishing Industries (except Internet); Information

16 Apr 2024
News

Netflix Enters Its Dan Lin (MBA 1999) Era

Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details

01 Oct 1996
News

Mastering the Competition — Michael E. Porter (MBA 1971)

sparkling academic career. The author of classics such as Competitive Strategy, Competitive Advantage, and The Competitive Advantage of Nations, he is widely regarded as the world's leading expert on competitive strategy for corporations... View Details

Keywords: James E. Aisner

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Ranjay Gulati (Harvard Business School) - Finding a Deeper Purpose

The Future of Leadership Development

Finding Exit to War in Ukraine

Helping Companies do the Right Thing

Business Schools Must Do More to Address the Climate Crisis

Hong Kong: A Case Study of Managing in Extreme Uncertainty

Putting Your Corporate Purpose to Work

What Building a “Jeopardy!” Robot Taught IBM About Innovation

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