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  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

packaging, advertising campaign, Web site, and boutiques to create a more contemporary, relevant, and luxurious look to entice customers. In the same spirit, the "Godiva Passion Academy" presented a complimentary course at Godiva boutiques in February on the... View Details
Keywords: by Julia Hanna; Consumer Products
  • 30 Aug 2011
  • First Look

First Look: August 30

sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf.... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

http://hbr.harvardbusiness.org/2009/11/is-it-fair-to-blame-fair-value-accounting-for-the-financial-crisis/ar/1   Cases & Course MaterialsDigital Chocolate Linda A. Hill and Alison Berkley WagonfeldHarvard Business School Case 410-049... View Details
Keywords: Martha Lagace
  • 25 May 2010
  • First Look

First Look: May 25

management in an emerging market from the perspectives of the many stakeholders involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810095-PDF-ENG Zotter—Living by Chocolate Mukti Khaire, Stefan Aichinger, Monika Hoffmann,... View Details
Keywords: Martha Lagace
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

he bought a Nestlé chocolate bar, he got a coupon for Hershey. And when he redeemed the coupon for Hershey, he got a half-price coupon for Hershey. When he redeemed that, he got nothing. So he said, 'I very quickly learned that my View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

might be interested in ex-post (i.e., once there). Thus, consumers coming to the supermarket to buy daily staples (say, bread and milk) might be induced to also get expensive chocolate if they have to walk past the corresponding aisle... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

could BTR continue to strengthen the quality of its program while supporting the new superintendent's priorities? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309043 Chocolates El... View Details
Keywords: Martha Lagace
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

emotional feeling of guilt. The researchers asked 67 college undergraduates to complete a series of tasks that involved recalling past guilt-inducing behavior, confronting an opportunity to cheat, and choosing whether to eat a piece of View Details
Keywords: by Carmen Nobel
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

on joy. The researchers found that ads retained attention better if they delivered several snippets of joy in succession than if they delivered a sustained period of joy. "It's like feeding them little bits of chocolate, one at a time, as opposed to handing them a... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

For sports fans, this time of year is like a chocolate addict's free pass to Willy Wonka's factory. Horse racing's Triple Crown. The National Basketball Association and National Hockey League championship playoffs. And next up, the most... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 06 May 2008
  • First Look

First Look: May 6, 2008

company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on View Details
Keywords: Martha Lagace
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic" product like View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

televisions. But Koç expanded the scope of the brand to include white goods also. That’s an attempt to break into markets that are firmly dominated by companies that have good reputations. Why would a Turkish business (Yildiz Holding) buy Godiva? It’s not so much that... View Details
Keywords: by Sean Silverthorne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

condition, made chocolate more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption like ritualistic gestures do. It further showed that a delay between a... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2009
  • Research & Ideas

The Return of the Salesman

areas of interest that, at least in the eyes of historians, tie salespeople together regardless of geography? Looked at another way, what did the Swiss traveling chocolate salesman for Suchard a hundred years ago have in common (or not)... View Details
Keywords: by Sean Silverthorne; Retail
  • 27 Oct 2009
  • First Look

First Look: October 27

http://cb.hbsp.harvard.edu/cb/product/610014-PDF-ENG Scharffen Berger Chocolate Maker (B) Daniel C. SnowHarvard Business School Supplement 610-035 Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/610035-PDF-ENG Transworld... View Details
Keywords: Martha Lagace
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the... View Details
Keywords: by Carmen Nobel
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

materials for its biscuits and chocolate production, and Topbas family would be able to create its own private label dairy products for its nation-wide hard-discount chain BIM. Following Yıldiz Holding’s acquisition of United Biscuits for... View Details
Keywords: Dina Gerdeman

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