candy - Publications - Faculty & Research

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

like candy and cigarettes, it wasn’t effective for packaging fresh food. In 1927, DuPont developed moisture-proof cellophane, food manufacturers started using it to package items like cakes and cheeses, and cellophane sales tripled... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

pigeonholed shirts) with a sense of whimsy and fun. "There is a vast profusion of colors and patterns that makes it like a candy store, so you want to come in and treat yourself," she says. In addition to the quality of fabric,... View Details

Keywords: by Julia Hanna; Consumer Products

Forrest E. Mars, Sr.

Under his leadership, Mars built the world’s largest candy company. After Milky Way’s and M&M’s success, he began to diversify the company’s production and introduced packaged pet foods to the British market. He also adopted a... View Details

Keywords: Food & Tobacco

01 Sep 2013
News

Class Day/Commencement 2013

walked into an empty Aldrich amphitheater, I relived memories of the case method. Candy Baffour-Awuah Candy Baffour-Awuah (Accra, Ghana) Best thing about HBS? The opportunity to pick up skills in class... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services

Portrait Project

David Askaryan

A few times every year in elementary school, a bunch of students would get suckered into selling candy for a school fundraiser. Each kid was aggressively encouraged to sell a minimum number of candies at... View Details

Portrait Project

Danielle Slutzky

She kept a mini fridge in her bedroom stocked with my favorite chocolate, Pesek Zman, the Israeli version of the Kit Kat bar. My grandmother led me to her fridge when I visited each June. By age seven, I’d imagine the red and yellow wrapped View Details

01 Dec 2013
News

Len Schlesinger Returns

other. Right now I feel very much like a kid in a candy store who is trying not to overeat. What are you looking forward to working on? I continue to be intrigued by the role of entrepreneurial activity inside large corporations. Right... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

23 May 2018
News

John A. Paulson, MBA 1980

and Applied Sciences, which is renamed in his honor President, Paulson & Co. Inc. John Paulson’s knack for business was evident early on. At six, he sold Charms candies on the playground in his Queens neighborhood. Buying the View Details

Keywords: Susan Young

Profile

Jennifer DeWhitt

While she was still in school, Jennifer DeWhitt bought sugar cubes from her classmates, which became raw material for candy pencils she subsequently sold. In itself, the effort may not seem so remarkable, except that Jennifer was only in... View Details

01 Apr 1998
News

Emerging Information

on the screen. "The client was like a kid in a candy shop," Mueller recalls. "It was one of those moments when you know you're really on to something." For Mueller, that "something" has become a thriving company that currently has 700... View Details

Keywords: Paul Michelman

Portrait Project

Hannah Vazzana

music, and the perfect candy hearts with our names embossed on them were all Martha Stewart "flawless," the memories are of vows of love and friendship, a new family beginning, and two people forever changed. That makes me... View Details

01 Sep 2014
News

3-Minute Briefing: Mark Pincus (MBA 1993)

become more accessible and bite-sized, like 2048 and Candy Crush Saga. They won’t have a tutorial or instructions. They’re going to fit into your life and not ask much of you. They’ll also give back more. I’m hopeful that if you play our... View Details

Keywords: Julia Hanna; alumni

15 Dec 2011
News

An HBS gift guide

Endline’s candy dreams. Previous Next Safe water for millions Sarah Kauss (MBA 2003) Founder, S’well Bottle “My dream with S’well is to allow those without options to be provided clean drinking water, while at the same time encourage... View Details

Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade

Profile

Phoebe Peronto

candy store. You can experiment—that’s encouraged.” Making more leaps of faith Eventually, Phoebe felt “ready for a new leap to really push myself. I really enjoy being challenged and being comfortable with discomfort.” She wanted to do... View Details

Keywords: Tech

Profile

Fangfang Wang

Fangfang introduced data-driven analytics and consultative selling techniques to the company. Recognizing chocolate’s value as a high-margin product, she led initiatives to drive demand, including partnerships with other candy... View Details

Keywords: Nonprofit/Government/Education; CPG

01 Mar 2007
News

Ideas That Stick

CHIP AND DAN HEATH: What makes messages memorable? Photo COURTESY THE HEATH FAMILY Everyone “knows” that strangers have tampered with children’s candy on Halloween. But actual examples of this are hard to come by. It is, however, an idea... View Details

Keywords: Lewis I. Rice; Publishing Industries (except Internet); Information

03 Jan 2017
Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

it a week in advance rather than a day in advance of delivery. Indeed, the data showed that customers tended to order a higher percentage of healthy items (like leafy greens) and a lower percentage of unhealthy items (like candy bars) the... View Details

Keywords: by Carmen Nobel

Profile

Yaping Wang

were not sufficient "to take me beyond candy to look at health care and biotechnology. I knew that business school could help me make the transition." On a personal level, taking the time to pursue her deepest potential had a... View Details

Keywords: CPG; Healthcare/Biotech; Retail/Hospitality

13 Feb 2013
Research & Ideas

5 Weight Loss Tips From Behavioral Economists

the data showed that customers tended to order a higher percentage of "should" items (like leafy greens) and a lower percentage of "want" items (like candy bars) the further in advance they placed an order. For a detailed account of the... View Details