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Show Results For
- All HBS Web
(250)
- People (1)
- News (101)
- Research (123)
- Multimedia (22)
- Faculty Publications (100)
- 14 Nov 2018
- News
Uber Prepares to Go Public, and China’s Social Credit System
- 11 Dec 2019
- News
The Good and Bad of Modern Airports and the End of an Era at Google
- 16 Jan 2019
- News
Apple in China, and Payday Lending
- 06 Nov 2019
- News
Google Buys Fitbit, and Twitter Bans Political Ads
- 01 Dec 2014
- News
The art of the amateur online review
- 18 Dec 2019
- News
2019 Awards Episode!
- 17 Oct 2018
- News
Debating Minimum Wage, and Reflections on a Year of #MeToo
- 02 Mar 2009
- Research & Ideas
When Goal Setting Goes Bad
in many cases goals do more harm than good. Worse, they can cause real damage to organizations and individuals using them. "We argue that the beneficial effects of goal setting have been overstated and that systematic harm caused by goal... View Details
Keywords: by Sean Silverthorne
- 11 Dec 2015
- News
Sorry, but Your Favorite Company Can’t Be Your Friend
- 05 Jan 2020
- News
In a Burger World, Can Sweetgreen Scale Up?
- April 2017 (Revised July 2017)
- Case
ISRO: Explore Space or Exploit CubeSats?
By: Prithwiraj Choudhury, Tarun Khanna, Karim Lakhani and Rachna Tahilyani
The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details
Choudhury, Prithwiraj, Tarun Khanna, Karim Lakhani, and Rachna Tahilyani. "ISRO: Explore Space or Exploit CubeSats?" Harvard Business School Case 617-062, April 2017. (Revised July 2017.)
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
A new space race—one fueled more by commercial conquest than intergalactic domination—is charting solutions to pressing problems in national security, climate change, and communication. With costs poised to drop and innovation on the... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
Americans are working longer hours than ever before, with the office increasingly stealing our leisure time. But according to new research by Anat Keinan, this hectic way of life is, for many of us, far from an unmitigated negative. In... View Details
Keywords: by Michael Blanding
- January 2018
- Supplement
In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (B)
By: Andy Zelleke and Brian Tilley
This case explores Lotte Group’s challenge of how to respond to Chinese government pressure in 2017, following the Group’s February decision to transfer land to the South Korean government, on which Seoul intended to deploy the U.S.-built THAAD missile defense system.... View Details
- 2010
- Book
Different: Escaping the Competitive Herd
By: Youngme Moon
Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
The center approached Alessi, a medium-sized tableware company in Italy, at the request of professors Youngme Moon and Gail McGovern for a case in the Consumer Marketing MBA elective. Working through... View Details
Keywords: by Cynthia Churchwell
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
brings me to a new book, Different, by Youngme Moon, a member of the marketing faculty at the Harvard Business School. She reacts to the proliferation of products and advertising that are so much alike that... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
group. “Super Stretch Goals are for the agile, small groups, for two reasons. One. Missionary zeal and commitment is easily caught by small groups, particularly those who are out to show the world who they are Two. Super Stretch Goals... View Details
Keywords: by James Heskett