by Tom Quinn - Publications - Faculty & Research

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

the wives or barbers of balding men? All these issues and more faced Tom Casola, who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

05 Sep 2012
What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details

Keywords: by Jim Heskett; Health

March 2000 (Revised January 2001)
Case

First USA and Internet Marketing

By: Rajiv Lal and Amy H. Nelson

Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details

Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web

Citation

Find at Harvard

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details

Keywords: by Carmen Nobel; Technology; Computer

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

September 2010 (Revised December 2010)
Case

Compass Maritime Services, LLC: Valuing Ships

By: Benjamin C. Esty and Albert W. Sheen

Tom Roberts, a founding partner of Compass Maritime Services, a New Jersey-based shipping research and consulting firm, has been asked by a new potential customer in May 2008 for advice on purchasing a capesize bulk carrier. After identifying a suitable ship with his... View Details

Keywords: Decision Choices and Conditions; Judgments; Price; Management Analysis, Tools, and Techniques; Negotiation Offer; Mathematical Methods; Ship Transportation; Valuation; Consulting Industry; Shipping Industry

Citation

Educators

Purchase

04 Nov 2010
What Do You Think?

Why Do We Chase Stars?

leadership," according to Fidel Arcenas. As Ratnaja Gogula put it, " traits (that) make women better contenders for talent portability (include) women's ability to better cope with stress, better communicate and multi-task " View Details

Keywords: by Jim Heskett

03 Jul 2013
What Do You Think?

What Are the Limits of Transparency?

will be maintained." Phillip Clark weighed in with this view: "Wisdom and trust determine transparency. The comfort and motives you sense from those providing the information determines how much you will believe Transparency is doomed View Details

Keywords: by James Heskett

28 Jun 2010
HBS Case

Cincinnati Children’s Hospital Medical Center

details how one institution has implemented its own version of health-care reform, taking overall performance levels from well below average to the top 10 percent in the industry. Coauthored by HBS assistant professor Anita Tucker and... View Details

Keywords: by Julia Hanna; Health

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

possibility that " managers are not trained for it." Dianne Jacobs cited the possibility that persisting assumptions borne out of success serve as "roadblocks to act on needed change" (proposed by those who engage in... View Details

Keywords: by Jim Heskett

30 Jun 2021
In Practice

The Harvard Business School Faculty Summer Reader 2021

a Terrorist, a deeply powerful memoir by Patrisse Cullors, the founder of the Black Lives Matter movement. Cullors shares her incredible journey from childhood to adulthood as a Black queer woman in LA. It is an emotional, yet insightful... View Details

Keywords: by Kathryn Haviland

Teaching Interest

Supply Chain Management

By: Kris Johnson Ferreira

The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

power. For example, movie studios are probably more confident that a Tom Cruise movie will emerge as the winner of a competitive July 4 opening weekend than a movie with an unknown actor, and will adjust their release strategy... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

30 May 2019
What Do You Think?

Is There a Distinctive West Coast Style of Management?

already see that many of the traits you listed for West Coast success are already being copied elsewhere.” Bruce Quinn reminded us that author Tom Wolfe “famously made some East/West comparisons in Esquire... View Details

Keywords: by James Heskett; Education

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

allocation such as heuristics, decision rules, and "bottom up" approaches still effective in today's complex marketing environment? To help practicioners answer this question, Harvard Business School professors Sunil Gupta and Tom... View Details

Keywords: by Sean Silverthorne

08 Sep 2011
What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

Summing Up The first impression I get from respondents to this month's column is that Steve Jobs can't be replaced as CEO of Apple by just one person. Rather the succession must include at least a head of design (according to Yadeed Lobo)... View Details

Keywords: by James Heskett; Computer

06 Jan 2010
What Do You Think?

Is a Stringent Climate Change Agreement a Pot of Gold?

causing global warming and turn that energy and resources into actually improving our way of life with limited impact on our world." Tom Dolembo questioned whether agreements are necessary. He believes that change driven View Details

Keywords: by Jim Heskett; Energy; Utilities

01 Aug 2012
What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

Summing Up Is There a "Right Size" for a Company? This month's question of whether "too big to succeed" should be a larger worry of CEOs than "too big to fail" as usual produced more questions than answers (or agreement). View Details

Keywords: by James Heskett; Manufacturing; Financial Services

09 Feb 2009
Research & Ideas

Uncompromising Leadership in Tough Times

Economic difficulties need not mean that we lower our standards for leadership. If anything, we should raise our sights. New work by HBS professor Michael Beer and colleagues shows that there is still a place for what they term... View Details

Keywords: by Martha Lagace

05 May 2003
Research & Ideas

What It Takes to Restore Trust in Business

The crisis in American business has spawned tales of colorful characters who will surely live on in folk memory, quipped Harvard Business School professor D. Quinn Mills: the ignorant CEO; the creative accountants; the big-spending... View Details

Keywords: by Martha Lagace; Financial Services

Publications