by Susan Helper - Publications - Faculty & Research

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of... View Details

Keywords: by Julie Jette; Consumer Products; Retail

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

commonplace, she said, but it's a false dichotomy because "we are all raced, and we are all gendered." Giddings talked of "racist, classist vitriol" in writings by renowned nineteenth-century feminists Susan... View Details

Keywords: by Carmen Nobel

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

work in market design are interested in how the rules by which markets are organized influence the behavior of participants. So, when I noticed, back in the early days of eBay, that a lot of auctions received bids right near the end of... View Details

Keywords: by Sara Grant; Web Services; Technology

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

HBS and other business schools add more tech-germane courses to their MBA offerings. "Tech firms 'have been snapping up economists at a remarkable scale'" Luca and co-author Susan Athey, the economics of technology professor at... View Details

Keywords: by Roberta Holland; Technology; Education

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

don't know we have can be exciting, efficient, and energizing. Or it can be fearsome, enervating, and subject to mistakes ranging from foolish to fatal. That's the sense provided by responses to this month's column. There was enthusiasm... View Details

Keywords: by James Heskett

14 Feb 2005
Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel of industry players moderated... View Details

Keywords: by Sean Silverthorne

10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research.... View Details

Keywords: by James Heskett

27 Apr 2015
Lessons from the Classroom

Leadership Lessons From Outer Space

auditorium.Photo: Susan Young Professor Sunil Gupta, who chairs the General Management Program, led the question-and-answer session. Gupta asked whether anything had surprised Virts during his space station stint. Virts recalled the view... View Details

Keywords: by Carmen Nobel; Aerospace

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared... View Details

Keywords: by Martha Lagace

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the Survey of Consumer Finances (SCF),... View Details

Keywords: by Ann Cullen

October 2022 (Revised November 2023)
Case

Framebridge (A): Reimagining Custom Framing

By: Rembrand Koning and Alicia Dadlani

In December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent,... View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; Operations; Consumer Products Industry; United States; District of Columbia; Kentucky

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03 May 2016
First Look

First Look, May 3, 2016

2016 Berrett-Koehler Publishers Building the Future: Big Teaming for Audacious Innovation By: Edmondson, Amy C., and Susan Salter Reynolds Abstract—Machiavelli famously wrote, "There is nothing more difficult to take in hand, more... View Details

Keywords: Sean Silverthorne

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

operations. Product failures are, therefore, likely to impact firms’ subsequent innovation activities. Using 13 years of Food and Drug Administration data, we examine the effects of firm and competitor medical device recalls on subsequent new product innovation.... View Details

Keywords: Dina Gerdeman

25 Nov 2014
First Look

First Look: November 25

Sweden, Canada, and the U.S. obtain the highest management scores closely followed by Germany, with a gap to Italy, Brazil, and then finally India. We also show that autonomous government schools (i.e., government funded but with... View Details

Keywords: Carmen Nobel

Research Summary

Consumer's Relationships with Technologies

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

16 Oct 2012
First Look

First Look: October 16

location decisions of these firms upon moving to western Germany were driven by non-economic factors and heuristics rather than existing industrial conditions. Relocating firms increased the likelihood of incumbent failure in destination... View Details

Keywords: Sean Silverthorne

22 Feb 2018
Book

The New History of American Capitalism

articulated by feminist scholars who early recognized that household labor had been read out of the record, that determinations about what is identified, measured, and counted create the “real economy.” As View Details

Keywords: Manufacturing

Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details

January 2021 (Revised February 2021)
Case

Tech with a Side of Pizza: How Domino's Rose to the Top

By: Boris Groysberg, Sarah L. Abbott and Susan Seligson

After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details

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October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details