by Sunil Gupta - Publications - Faculty & Research

07 Jan 2019
News

Top Ten Technology Books Of 2018

05 Aug 2016
Video

The Accidental Professor

01 Jun 2017
Cold Call Podcast

Building India’s First $100 Billion Company

Keywords: Re: Sunil Gupta; Banking; Financial Services

08 Feb 2021
News

We asked a Harvard Business School professor to analyze Jeff Bezos' departure letter. Here's where it was successful

22 Aug 2018
Book

Developing a Strategy for the Digital World

Keywords: by Sean Silverthorne

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to trade in their real wallets in... View Details

Keywords: Re: Sunil Gupta; Technology

21 May 2019
Cold Call Podcast

If the Key to Business Success Is Focus, Why Does Amazon Work?

Keywords: Re: Sunil Gupta; Retail

28 Oct 2015
News

A Dedication to Creation: India's Ad Man Ranjan Kapur

31 Jul 2018
News

Driving digital strategy and reimagining business: Q&A

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details

Keywords: Re: Sunil Gupta; Retail

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

10 May 2021
News

Q&A: Are Businesses Doing Digital Strategy Wrong?

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, the Edward W. Carter Professor of Business... View Details

Keywords: by Michael Blanding; Advertising

21 May 2019
News

If the Key to Business Success Is Focus, Why Does Amazon Work?

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail