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Publications

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  • All HBS Web  (439)
    • News  (142)
    • Research  (239)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (107)

Show Results For

  • All HBS Web  (439)
    • News  (142)
    • Research  (239)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (107)
← Page 3 of 439 Results →
  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

comprehensive field-based study and analysis of the Nobel Prize from a brand and reputation perspective. "In a real sense, everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it," write Mats Urde and View Details
Keywords: by Carmen Nobel
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

A pall hangs over Sochi. Not since the bribery scandal overshadowed the 2002 Games in Salt Lake City has an Olympic Winter Games been so fraught with controversy. Fears of a terrorist attack by Islamic extremists; outrage over Russia's... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
Citation
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Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 26 Oct 2021
  • Research & Ideas

What Companies Want Most in a CEO: A Good Listener

listen empathetically, welcome input, and rally the workforce around a common goal, according to a recent study by a team of researchers including Harvard Business School Professors Raffaella Sadun and Joseph Fuller, who analyzed... View Details
Keywords: by Jay Fitzgerald
  • 14 Sep 2020
  • Research & Ideas

You're Right! You Are Working Longer and Attending More Meetings

Work-from-home employees whose days seem longer, with more meetings and emails than ever before, may find a new Harvard Business School study validating. An analysis of the emails and meetings of 3.1 million people in 16 global cities found that the average workday... View Details
Keywords: by Danielle Kost
  • 13 Feb 2012
  • Research & Ideas

The Case Against Racial Colorblindness

of getting around this fact." Several studies by Norton and his colleagues show that attempting to overcome prejudice by ignoring race is an ineffective strategy that—in many cases—only serves to perpetuate... View Details
Keywords: by Carmen Nobel
  • 11 May 2011
  • Research & Ideas

Building a Better Board

When Stephen Kaufman took the helm at Arrow Electronics in 1982, it was de rigueur for CEOs to sit on the boards of several other companies in addition to running their own. Back then, serving as a board member didn't require much of a... View Details
Keywords: by Carmen Nobel
  • 09 May 2023
  • Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

climbed more than three-fold in the United States. In Australia, Canada, New Zealand, and the United Kingdom, openings skyrocketed by at least a factor of five. That said, in Miami; Savannah, Georgia; and Memphis, job listings with one or... View Details
Keywords: by Rachel Layne
  • 02 Mar 2007
  • What Do You Think?

What Is the Government’s Role in US Health Care?

from government. Suggestions of causes of the current challenge of rapidly rising costs in relation to quality of outcomes, at least by the imperfect measure of life expectancy, included waste in the system (Julie Maire, Edward Hare, and... View Details
Keywords: by Jim Heskett; Health
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

also provides a visual progress cue, as borrowers see purchases vanish from their statements. Norton worked on the project with Grant E. Donnelly, an assistant professor at Ohio State University; Cait Lamberton, a marketing professor at the Wharton School of the... View Details
Keywords: by Kristen Senz; Financial Services
  • Awards

Best Professor Award in the Evening MBA Program

Winner of the Teaching Excellence Award for the Evening MBA Program at the Stephen M. Ross School of Business at the University of Michigan for 2012 (one professor selected each year by student vote). View Details
  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

that don't turn out the way that we intend." Reminding us of the importance of personal makeup, Michelle commented, "Indeed, we are our choices!" Stephen Basikoti concluded that "Choosing cannot be boxed . All we can... View Details
Keywords: by Jim Heskett
  • 05 Jul 2006
  • What Do You Think?

How Important Is “Executive Intelligence” for Leaders?

selection and development of leaders. Some took issue with his definition, a few disagreed with his main thesis, and a number suggested the importance of executive intelligence as only one ingredient in leadership success. Stephen Burkett... View Details
Keywords: by James Heskett
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

when life goes back to normal.  Forward-thinking leaders can run better organizations by creating conditions that allow customers to be more helpful. When service provision is a true partnership and customers are pitching in, employees... View Details
Keywords: by Dina Gerdeman
  • 01 Sep 2021
  • What Do You Think?

Can We Train for Trust?

improvement in the average produced a 2.5 percent improvement in unit revenue, or $250,000 in added revenue per hotel. In spite of the economics, organizations apparently are doing a poor job of building positive employee experiences, whether through trust or other... View Details
Keywords: by James Heskett
  • 04 Nov 2010
  • What Do You Think?

Why Do We Chase Stars?

the time to learn their new company's management processes." Stephen Basikoti put it this way: "The fact that some transplanted leaders do not succeed does not negate the fact that management performance is portable; it simply... View Details
Keywords: by Jim Heskett
  • 02 Aug 2017
  • What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

rather than resources.” Managers don’t want to listen to those ‘below’ them, he wrote. Stephen Achilles added that “leadership does not understand the strengths and interests of their workers.” A number of remedies were suggested. David... View Details
Keywords: by James Heskett
  • 16 May 2013
  • News

Boxing and Floyd Mayweather: Perfect Storm for Highest-Paid Athlete

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