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  • Article

Book review of Contemporary Perspectives on Strategic Market Planning, by Kerin, Roger A., Vijay Mahajan, and P. Rajan Varadarajan, Allyn and Bacon, 1990.

By: Frank V. Cespedes
Keywords: Information; Perspective; Strategy; Markets; Planning
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  • May 1989 (Revised April 1998)
  • Case

Dynatronics, Inc.

By: William E. Fruhan Jr.
The student must determine the financing requirements posed by growth, change of inventory policy, and introduction of new product and then select the best method of financing them. Has been used as a four-hour exam. A revised and updated version of an earlier case by... View Details
Keywords: Financial Strategy; Financing and Loans; Growth and Development; Product Launch
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