by Robert Gibbons - Publications - Faculty & Research

1995
Working Paper

Managing Marketing by the Customer Equity Criterion

By: Robert C. Blattberg and John Deighton

Citation

July – August 1996
Article

Manage Marketing by the Customer Equity Test

By: Robert C. Blattberg and J. A. Deighton

Keywords: Marketing; Customers

Citation

Find at Harvard

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

A successful CM strategy must address each of the following processes. (Typical objectives and measures for customer management are shown in Figure 1.) 1. Customer selection. The customer selection process begins with an understanding of the customer, first View Details

Keywords: by Robert S. Kaplan & David P. Norton

04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

Editor's note: A hybrid of a novel and a guidebook, Harder Than I Thought: Adventures of a Twenty-First Century Leader invites readers to critique the journey of Jim Barton, the new CEO of a west coast aerospace firm. Written by business... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

corporate policies that will be administered by corporate support units. Corporate office to business units: The corporate priorities are cascaded into business unit strategies. Business units to support units: The strategic priorities of... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

by themselves. They need contributions—actions and ideas—from everyone. Individuals far from corporate and regional headquarters create considerable value by finding new and improved ways of doing business.... View Details

Keywords: by Robert S. Kaplan & David P. Norton

04 Nov 2015
Working Paper Summaries

Cohort Turnover and Operational Performance: The July Phenomenon in Teaching Hospitals

Keywords: by Hummy Song, Robert S. Huckman & Jason R. Barro; Health

20 Nov 2018
Working Paper Summaries

Reverse the Curse of the Top-5

Keywords: by Robert S. Kaplan; Education

1986
Chapter

Competition Encountered by U.S. Companies That Manufacture Abroad

By: Robert B. Stobaugh

Keywords: Multinational Firms and Management; Competition; Trade; Manufacturing Industry; United States

Citation

14 Nov 2011
Working Paper Summaries

The Impact of Corporate Sustainability on Organizational Process and Performance

Keywords: by Robert G. Eccles, Ioannis Ioannou & George Serafeim; Accounting

2010
Other Paper

Matching and Sub-Specialization by Technical Complexity in Cardiac Surgery

By: Kyna Fong and Robert S. Huckman

Citation

03 Jun 2009
Working Paper Summaries

It Is Okay for Artists to Make Money…No, Really, It’s Okay

Keywords: by Robert D. Austin & Lee Devin; Entertainment & Recreation

07 May 2009
Working Paper Summaries

Broadening Focus: Spillovers and the Benefits of Specialization in the Hospital Industry

Keywords: by Jonathan R. Clark & Robert S. Huckman; Health

November 2017 (Revised April 2019)
Case

Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre

By: Robert J. Dolan

Citation

Educators

Purchase

08 May 2014
Working Paper Summaries

Corporate and Integrated Reporting: A Functional Perspective

Keywords: by Robert Eccles & George Serafeim

24 Jul 2013
Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

take control of their own destinies by making focused, business-like investments. This approach can help keep dozens of other American cities from becoming the next Detroit. Helping With Healthcare By Senior... View Details

Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto