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- All HBS Web
(2,143)
- People (1)
- News (524)
- Research (1,301)
- Events (8)
- Multimedia (16)
- Faculty Publications (746)
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- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
A successful CM strategy must address each of the following processes. (Typical objectives and measures for customer management are shown in Figure 1.) 1. Customer selection. The customer selection process begins with an understanding of the customer, first View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
Editor's note: A hybrid of a novel and a guidebook, Harder Than I Thought: Adventures of a Twenty-First Century Leader invites readers to critique the journey of Jim Barton, the new CEO of a west coast aerospace firm. Written by business... View Details
- 17 Nov 2015
- Working Paper Summaries
Self-Interest: The Economist's Straitjacket
Keywords: by Robert Simons
- March–April 1986
- Article
Must CIM be Justified by Faith Alone?
By: Robert S. Kaplan
Kaplan, Robert S. "Must CIM be Justified by Faith Alone?" Harvard Business Review 64, no. 2 (March–April 1986): 87–95.
- 03 Jun 2009
- Working Paper Summaries
It Is Okay for Artists to Make Money…No, Really, It’s Okay
- Article
Management by Accounting is Not Management Accounting
By: Robert S. Kaplan
Kaplan, Robert S. "Management by Accounting is Not Management Accounting." Forum. CFO 4, no. 7 (July 1988).
- April 22, 2012
- Article
U.S. Hedge Funds Rules Relaxed by Accident
By: Robert C. Pozen
Pozen, Robert C. "U.S. Hedge Funds Rules Relaxed by Accident." FT.com (April 22, 2012).
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- 14 Nov 2011
- Working Paper Summaries
The Impact of Corporate Sustainability on Organizational Process and Performance
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
corporate policies that will be administered by corporate support units. Corporate office to business units: The corporate priorities are cascaded into business unit strategies. Business units to support units: The strategic priorities of... View Details
- 09 Feb 2011
- Working Paper Summaries
Sustainable Cities: Oxymoron or the Shape of the Future?
- 14 Sep 2012
- Working Paper Summaries
What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises
An abstract is unavailable at this time. View Details
Keywords: by Robert Gibbons & Rebecca Henderson
- 1986
- Chapter
Competition Encountered by U.S. Companies That Manufacture Abroad
By: Robert B. Stobaugh
- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
take control of their own destinies by making focused, business-like investments. This approach can help keep dozens of other American cities from becoming the next Detroit. Helping With Healthcare By Senior... View Details
- 20 Sep 2020
- Working Paper Summaries
Updating the Balanced Scorecard for Triple Bottom Line Strategies
- 24 Aug 2020
- Working Paper Summaries
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
- 18 Feb 2020
- Working Paper Summaries
A Preliminary Framework for Product Impact-Weighted Accounts
- 05 Jul 2006
- Working Paper Summaries
Improving Corporate Governance with the Balanced Scorecard
Keywords: by Robert S. Kaplan & Michael E. Nagel
- 07 May 2009
- Working Paper Summaries