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  • December 2023
  • Case

Robert McNamara: Changing the World

By: Robert Simons and Shirley Sun
This case traces the life of Robert McNamara from Harvard Business School to Ford Motor Company to the U.S. Department of Defense. McNamara excelled in every job along the way: becoming the youngest-ever professor at Harvard Business School, the first non-family... View Details
Keywords: Performance Measurement; Military; Leadership Development; Values and Beliefs; Personal Characteristics; Leadership Style; Success; Business and Government Relations; Power and Influence; Business Education; War
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Simons, Robert, and Shirley Sun. "Robert McNamara: Changing the World." Harvard Business School Case 124-036, December 2023.
  • 22 Nov 2010
  • Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

Business leaders can't develop and execute effective strategy without first gathering the right information, says Harvard Business School professor Robert Simons. In his new book, Seven Strategy Questions: A Simple Approach for Better... View Details
Keywords: by Robert Simons
  • 20 May 2024
  • News

Get to Know Class Day Student Speaker Erik Roberts

    Robert T. B. Stevens

    In response to the changing nature of the textile industry and to the growing inefficiencies in the company, Stevens merged the manufacturing and selling sides of the business and took the new entity public to raise much needed funds. The new structural change was... View Details
    Keywords: Fabric & Apparel
    • 25 Jul 2005
    • Research & Ideas

    An Organization Your Customers Understand

    subordinate to the functions? Maybe you should organize by product, with separate units set up to serve specific markets. You play with the different combinations in your hands. How to decide ... This is the most obvious—and... View Details
    Keywords: by Robert Simons
    • 09 Jan 2006
    • Research & Ideas

    When Benchmarks Don’t Work

    that internal support or shared services groups provide, such straight-across cost or numeric comparisons become meaningless. Today's successful support unit earns its keep by being a trusted partner to the business units it serves. So,... View Details
    Keywords: by Robert S. Kaplan; Service
    • 17 Oct 2014
    • Research & Ideas

    New Treasury Rules Help Long-Retirement Planning

    longevity annuity should appeal to workers who believe they have enough retirement savings to last for one or two decades, although they just don't know what would happen if they lived to age 90 or 100. In the past, longevity annuities with late-starting payments were... View Details
    Keywords: by Robert Pozen; Financial Services
    • 30 Oct 2005
    • Research & Ideas

    Tuning Jobs to Fit Your Company

    In a recent Harvard Business Review article, professor Robert Simons wrote about how organizations can design jobs for maximum performance. In this excerpt, Simons discusses what he terms the four basic "spans" of a job—control,... View Details
    Keywords: by Robert Simons

      Robert F. Six

      Six transformed Continental Airlines from a one-route “puddle-jumper” into one of the world’s major airlines. He is credited with dramatically expanding air travel by being one of the first executives to introduce low and discounted... View Details
      Keywords: Transportation

        Robert F. Bensinger

        from a $13 million breakeven business into a $350 million diversified recreational products manufacturer. Bensinger’s accomplishments were recognized by his induction into the National Bowling Hall of Fame. View Details
        Keywords: Fabricated Goods

          Robert W. Galvin

          Galvin led Motorola to become the second largest producer of semiconductors in the nation in the mid-1960s, and by 1984, Motorola had $2.5 billion in semiconductor sales. In the 1970s and 80s, Galvin also had tremendous success producing... View Details
          Keywords: Computers & Electronics

            Robert L. Johnson

            firm to be traded on the New York Stock Exchange. With the capital infusion from the public offering, Johnson expanded his business operations – moving into film production, publishing, and new programming. By the end of the nineties, BET... View Details
            Keywords: Entertainment & Broadcast Media
            • 01 Aug 2001
            • News

            Robert B. Stobaugh (DBA '68)

            experience," states Stobaugh, "because I realized how much I had missed the academic world of discussion and ideas." Encouraged by his professors, Stobaugh entered the Harvard DBA Program in 1965 at the age of 37. He earned his doctorate... View Details
            Keywords: Alumni Achievement Award; Educational Services
            • 08 Aug 2005
            • Research & Ideas

            A Balanced Scorecard Approach To Measure Customer Profitability

            When the customer says "jump," they ask "how high?" They offer additional product features and services to their customers, but fail to receive prices that cover the costs for these additional features and services. How can companies avoid this... View Details
            Keywords: by Robert S. Kaplan
            • 2006
            • Book Review

            Book Review of 'What Price the Moral High Ground? Ethical Dilemmas in Competitive Environments' by Robert Frank

            By: Nien-he Hsieh
            Citation
            Find at Harvard
            Related
            Hsieh, Nien-he. "Book Review of 'What Price the Moral High Ground? Ethical Dilemmas in Competitive Environments' by Robert Frank." Business Ethics Quarterly 16, no. 2 (April 2006): 306.
            • 13 Aug 2014
            • Lessons from the Classroom

            Managing the Family Business: Entrepreneurs Needed for Long-Run Success

            generations of the family are supposed to take care of and grow the founder's creation; they are not expected to be entrepreneurs themselves. Even attempting to reinvent the family company can be seen as disloyal by the family. This... View Details
            Keywords: by Michael J. Roberts
            • 30 Aug 2004
            • Research & Ideas

            Mapping Your Board’s Effectiveness

            corporate strategy—create value by becoming known for better governance and greater transparency to external providers? Can they lower their cost of capital and perhaps get a valuation premium based on the reputation and performance of... View Details
            Keywords: by Robert S. Kaplan
            • 19 May 2003
            • Research & Ideas

            Expensing Options Won’t Hurt High Tech

            received for those options. Considering that the market systematically puts a higher value on options than employees do, companies are likely to end up with more cash from the sale of externally issued options (which carry with them no deadweight costs) than they would... View Details
            Keywords: by Zvi Bodie, Robert S. Kaplan & Robert C. Merton
            • 08 Jan 2009
            • News

            Harvard Professor Robert C. Merton to Receive MIT’s Muh Award

            • 01 Sep 2004
            • News

            One-on-One with Robert McNamara

            McNamara Illustration by Zak Pullen For a man who once commanded huge organizations and made decisions affecting the lives of millions, Robert S. McNamara (MBA 1939) is mostly on his own these days. Dressed... View Details
            Keywords: Garry Emmons
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