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Publications

Filter Results: (126) Arrow Down
Filter Results: (126) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (126)
    • News  (12)
    • Research  (112)
    • Multimedia  (1)
  • Faculty Publications  (85)

Show Results For

  • All HBS Web  (126)
    • News  (12)
    • Research  (112)
    • Multimedia  (1)
  • Faculty Publications  (85)
← Page 3 of 126 Results →
  • April 2012 (Revised March 2014)
  • Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
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Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
  • 2013
  • Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
  • March 2009 (Revised September 2013)
  • Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry
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Piskorski, Mikolaj Jan, David Chen, and Aaron Smith. "Yelp." Harvard Business School Case 709-412, March 2009. (Revised September 2013.)
  • September 2006 (Revised February 2007)
  • Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
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Piskorski, Mikolaj Jan, and Carin-Isabel Knoop. "Friendster (A)." Harvard Business School Case 707-409, September 2006. (Revised February 2007.)
  • 01 Sep 2013
  • News

What's Trending at HBS?

slate begins September 25 with Bill Sahlman addressing "Entrepreneurial Solutions to the World's Problems." He will be followed by Professors John Deighton, Ben Edelman, and Mikolaj View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • Article

Power Imbalance, Mutual Dependence and Constraint Absorption: A Closer Look at Resource Dependence Theory

By: Tiziana Casciaro and Mikolaj Jan Piskorski
Despite ubiquitous references to Pfeffer and Salancik's classic volume, The External Control of Organizations, resource dependence theory is more of an appealing metaphor than a foundation for testable empirical research. We argue that several ambiguities in the... View Details
Keywords: Power and Influence; Theory
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Casciaro, Tiziana, and Mikolaj Jan Piskorski. "Power Imbalance, Mutual Dependence and Constraint Absorption: A Closer Look at Resource Dependence Theory." Administrative Science Quarterly 50, no. 2 (June 2005): 167–199.
  • 10 Aug 2010
  • First Look

First Look: August 10

recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using an original dataset on web site safety, I demonstrate that sites certified View Details
Keywords: Martha Lagace
  • 20 Sep 2011
  • First Look

First Look: September 20

more likely to involve collaboration across locations, particularly with inventors from the firm's primary R&D site. Our results suggest that R&D dynamics in clusters are heavily influenced by multi-location firms with innovative... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

repatriated earnings from foreign affiliates exceeded net capital investments by $1.1 trillion in 2010 dollars; and from 1950 to 2010, repatriated earnings and net interest from foreign affiliates exceeded net equity investments and loans... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2009
  • News

Faculty Research Online

of Social Networks Many business leaders are mystified about how to reach potential customers on social networks like Facebook. Associate Professor Mikolaj Piskorski provides a fresh look at the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Jun 2011
  • News

Building a Social Network

the global economy. Based on a culture of mutual trust and support, YPOers form lifelong connections in the small, geographically based YPO Forums where they share successes and challenges (both business and personal) in complete confidentiality. A case View Details
Keywords: Julia Hanna
  • 01 Apr 2011
  • News

My First HBS Class

classroom case discussions, the students were models of decorum and probity. I attended two different classes, a second- and a first-year course. I came completely unprepared to a popular second-year Strategy course called Competing with Social Networks, taught View Details
Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services
  • January 2010 (Revised January 2014)
  • Case

Twitter

By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details
Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web
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Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
  • 20 Jul 2010
  • First Look

First Look: July 20

Piskorski and David ChenHarvard Business School Case 710-408 Meetup, an online company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by... View Details
Keywords: Martha Lagace
  • 16 Sep 2009
  • News

Facebook: 300 million people, checking out photos of women

  • 13 Sep 2011
  • First Look

First Look: September 13

Case of Search Platforms Authors:Hanna Hałaburda and Mikołaj Jan Piskorski Abstract We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/are-you-ignoring-trends-that-could-shake-up-your-business/ar/1 Vision Statement: Mapping the Social Internet Authors:Mikołaj Jan View Details
Keywords: Martha Lagace
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

  Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by technological change are... View Details
Keywords: Sean Silverthorne
  • March 2013
  • Teaching Note

foursquare (TN)

By: Mikolaj Jan Piskorski
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Piskorski, Mikolaj Jan. "foursquare (TN)." Harvard Business School Teaching Note 713-489, March 2013.
  • March 2013
  • Module Note

Competing with Social Networks: Social Failures

By: Mikolaj J. Piskorski
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Piskorski, Mikolaj J. "Competing with Social Networks: Social Failures." Harvard Business School Module Note 713-494, March 2013.
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