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- Faculty Publications (148)
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- 05 Feb 2009
- What Do You Think?
Why Can’t We Figure Out How to Select Leaders?
potential use of power, and motives. As Matthew Tuttle suggested, "Many of the traits are ... difficult to see in an interview." One answer to the challenge was suggested by Kirk Richardson: "There is only one true way to... View Details
Keywords: by Jim Heskett
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
who don’t realize there is a cost for Facebook’s “free” service. Miki Saxon recalled that “Tim Cook once said, ‘If it’s free, then you are the product.’ It seems that Americans are just waking up to that fact ” Malcolm Harper commented,... View Details
- 23 Aug 2019
- Sharpening Your Skills
Has the Corporate Mission Just Been Disrupted?
the de facto expression of the institutional purpose guiding many managers’ decision making. Malcolm Salter proposes an alternative, justice-based guideline for corporate purpose based on established moral... View Details
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
a Terrorist, a deeply powerful memoir by Patrisse Cullors, the founder of the Black Lives Matter movement. Cullors shares her incredible journey from childhood to adulthood as a Black queer woman in LA. It is an emotional, yet insightful... View Details
Keywords: by Kathryn Haviland
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
classic The Obstacle is the Way. I have also been ramping up my anti-racist readings, devouring White Fragility: Why It's So Hard for White People to Talk About Racism by Robin DiAngelo and Ibram Kendi’s How to Be An Anti-Racist. I’ve... View Details
Keywords: by Staff
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
So Hard for White People to Talk About Racism by Robin DiAngelo and Ibram Kendi’s How to Be An Anti-Racist. I’ve been keen to re-read The Autobiography of Malcolm X by Alex... View Details
- 15 Jun 2020
- Research & Ideas
A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.
Community training helps fight Ebola A new case study about Last Mile Health by HBS Senior Lecturer Brian L. Trelstad and V. Kasturi Rangan, the Malcolm P. McNair Professor of Marketing, outlines how CEO Raj... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details
Keywords: by Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
For decades, the U.S. auto industry ruled America's economy, shaped the country's development, and influenced American culture and social mores. Now, buffeted by globalization and other powerful forces, it faces a moment of truth. The... View Details
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan says that when carefully planned... View Details
Keywords: by Martha Lagace
- 06 Jul 2009
- What Do You Think?
Are You Ready to Manage in an Irrational World?
effective than those that assume rationality. These are just two more of a number of recent writings that both contribute to and seem in part to have been inspired by the surge of popularity of the writing of authors like Charles Handy... View Details
Keywords: by Jim Heskett
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
for two reasons: 1) You can build dramatic tension by starting a list. How an African History Scholar Became a Modern Righter of Wrongs Malcolm Harper comments: Thank you, very much, for bringing this to my... View Details
Keywords: by Sean Silverthorne
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find at least half of them could do... View Details
Keywords: by Dina Gerdeman
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details
- August 2001 (Revised March 2008)
- Case
NerveWire, Inc.
By: Nitin Nohria and Anthony Mayo
NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details
Nohria, Nitin, and Anthony Mayo. "NerveWire, Inc." Harvard Business School Case 402-022, August 2001. (Revised March 2008.)
- 08 Dec 2003
- Research & Ideas
Is That Really Your Best Offer?
like to think we can gauge someone's sincerity and commitment by the look in her eyes or the firmness of her handshake. After all, a bargainer who yields to a demand is said to have "blinked." And if we reach agreement, it's... View Details
Keywords: by Michael Wheeler
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Card. Photo: Bates Trade Card Collection, Harvard Business School "The challenges that marketers faced as the United States grew into a national market because of changes in transportation and communication were similar to those of today," said Benson P.... View Details
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
more efficient at slow thinking by improving processes for deliberation and making decisions. Do you agree with what Kahneman implies here? Does bureaucracy have its advantages? Is this one of them? What do you think? To Read More: View Details
Keywords: by James Heskett
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
made in the subconscious after some amount of preparation. That is, study the problem, sleep on it, and decide without further analysis. It's the type of decision making described by Malcolm Gladwell in his... View Details
Keywords: by Jim Heskett
- October 2003 (Revised February 2004)
- Case
Dividend Policy at Linear Technology
By: Malcolm P. Baker and Alison Berkley Wagonfeld
In 1992, Linear Technology, a designer and manufacturer of analog semiconductors, initiated a dividend. The firm increased its dividend by approximately $0.01 per share each year thereafter. In fiscal year 2002, Linear experienced its first significant drop in sales... View Details
Keywords: Financial Strategy; Investment Return; Financial Condition; Taxation; Initial Public Offering; Financial Management; Semiconductor Industry
Baker, Malcolm P., and Alison Berkley Wagonfeld. "Dividend Policy at Linear Technology." Harvard Business School Case 204-066, October 2003. (Revised February 2004.)