Publications

Web

Entrepreneurship - Faculty & Research

Publications Faculty William R. Kerr Lynda M. Applegate William A. Sahlman Thomas R. Eisenmann Geoffrey G. Jones Ramana Nanda Myra M. Hart... View Details

July 2008 (Revised July 2019)
Case

Amazon: The Brink of Bankruptcy

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets. View Details

Keywords: Business Model; Restructuring; Entrepreneurship; Insolvency and Bankruptcy; Business History; Leading Change; Organizational Change and Adaptation; Strategy

20 Jun 2014
News

Innovation is not a side business to running a company—innovation is the business

Leading innovation is the foundation of a company's success—in bad times as well as good. This is the lesson Lynda M. Applegate, Baker Foundation Professor, has drawn from her research. View Details

Web

Faculty - Race, Gender & Equity

Faculty Faculty Lynda M. Applegate Baker Foundation Professor Sarofim-Rock Professor of Business Administration, Emerita Lynda View Details

July 1987 (Revised October 1995)
Case

Phillips 66: Controlling a Company Through Crisis

The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details

Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States

June 1994 (Revised October 2001)
Supplement

Mrs. Fields, Inc. 1993

By: Lynda M. Applegate and Keri O. Pearlson

A compilation of press remarks that detail the changes in control and management initiated by the company. View Details

Keywords: Organizational Change and Adaptation; Management Systems; Food and Beverage Industry

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition 1980-1986

Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits... View Details

Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Succession; Management Teams; Business Strategy; Food and Beverage Industry

Web

Technology & Innovation - Faculty & Research

Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem-Solving." Organization Science 35, no. 5 (September–October 2024): 1589–1607. More Publications Faculty Karim R. Lakhani Willy C. Shih David B. Yoffie... View Details

May 1995 (Revised March 1996)
Case

ToyWorld, Inc.: Information Technology Planning

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details

Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry

Web

General Management Awards & Honors - Faculty & Research

Tufano : Honorary Fellow of St. Benet's Hall at University of Oxford. 2019 Lynda M. Applegate : Received the 2019 Robert F. Greenhill Service Award for continued outstanding... View Details

Web

Leadership - Faculty & Research

Hill Nitin Nohria Lynn S. Paine Amy C. Edmondson Michael L. Tushman Anthony Mayo Joseph L. Bower Joshua D. Margolis Francesca Gino Lynda M. Applegate See All HBS Working... View Details

04 May 2010
First Look

First Look: May 4

case:http://cb.hbsp.harvard.edu/cb/product/910409-PDF-ENG CommonAngelTM (A) Lynda M. Applegate, Kaitlyn Simpson, Max White, and Christopher McDonaldHarvard Business School Case 810-082 Describes the... View Details

Keywords: Martha Lagace

January 2007 (Revised May 2008)
Case

National Logistics Management: Founder Decisions

By: Lynda M. Applegate and Elizabeth Collins

Scott Taylor, CEO & founder of NLM, is a serial entrepreneur faced with an important decision. As his industry consolidates, he knows that his company must grow quickly, yet he believes he has reached the limit of what organic growth can achieve. Should he accept the... View Details

Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Supply and Industry; Supply Chain

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition (1990-1992)

Describes the changes in structure, management systems, people, and processes instituted by the company. Provides students with an opportunity to explore the nature of "IT-enabled" organizational change and the process through which it is implemented. Also enables a... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Business Strategy; Food and Beverage Industry

October 2001 (Revised February 2002)
Case

Nasdaq Japan: E-Merging Markets

By: Lynda M. Applegate and Kristin M. Kohler

Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details

Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan

March 2003 (Revised October 2003)
Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge

In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition (1987-1989)

Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior... View Details

Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Teams; Business Strategy; Food and Beverage Industry

July 2017 (Revised July 2018)
Case

Entrepreneurship for All

By: Lynda M. Applegate and Julia Kelley

Entrepreneurship for All (EforAll) is a Lowell, Massachusetts–based nonprofit that hosts business accelerators for entrepreneurs in underserved communities. By mid-2017, EforAll has five office locations in Massachusetts, and its leadership and the Board of Directors... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Decision Choices and Conditions