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  • September 1999 (Revised November 2000)
  • Case

Swatch Group, The: On Internet Time

By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis
Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details
Keywords: Brands and Branding; Consumer Products Industry
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  • Article

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

By: Marco Bertini, Luc Wathieu and Sheena Iyengar
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  • 08 May 2007
  • First Look

First Look: May 8, 2007

school is sufficient to produce the set of student optimal stable matchings. Our main theoretical result is that a student-proposing deferred acceptance mechanism that breaks indifferences the same way at every school is not dominated by... View Details
Keywords: Martha Lagace
  • March 2009
  • Teaching Note

elBulli: The Taste of Innovation (TN)

By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Teaching Note for [509015]. View Details
Keywords: Innovation and Invention; Growth and Development; Success; Service Delivery; Service Industry
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  • 03 Apr 2012
  • First Look

First Look: April 3

goal of residency training. The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort Authors:Kevin J. Boudreau and Karim R. Lakhani Publication:In The Rate and Direction of Inventive... View Details
Keywords: Carmen Nobel
  • 04 Dec 2014
  • News

Hacking Health Care

The health care industry needs so much improvement, it will take a whole movement to fix it. “The more leaders, the better,” says Luc Sirois (MBA 1997), who sees progress coming not through a single organization, but rather from groups of... View Details
Keywords: Jill Radsken
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

marketing function and the C-suite. Reasons for this are varied, but may include CEO and board priorities taken up by other issues or too much delegation of responsibility to the chief marketing officer. When a firm's marketing activities... View Details
  • 01 Sep 2012
  • News

Alumni Books

and Ruins by Norman Brown (MBA 1958) (Sunstone Press) Life Insurance in Asia: Winning in the Next Decade. 2nd edition by Stephan Binder and Joseph Luc Ngai (MBA 1999) (Wiley)... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Mar 2018
  • News

Ink: Alumni Books and Recommendations

weren’t quite ready to give up their mansions yet. How did luxury apartment buildings come to define New York’s skyline and power structure? By 1900, you saw the super affluent moving into apartment buildings on Fifth Avenue. They were... View Details
Keywords: April White