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Show Results For
-
All HBS Web
(323)
- People (1)
- News (104)
- Research (169)
- Multimedia (6)
- Faculty Publications (84)
- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
championship win over the Indianapolis Colts by tampering with the footballs. Accusers, which included the National Football League’s head office, said someone with the team underinflated the balls to make them easier for quarterback Tom...
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- 29 Aug 2015
- News
Off the block
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan...
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- 17 May 2019
- News
Tackling high Rx prices
- 04 Apr 2023
- What Do You Think?
How Does Remote Work Affect Innovation?
printed out the pages containing the results he didn’t like, highlighted the offending ads, posted them on a bulletin board on the wall of the kitchen by the pool table, and wrote THESE ADS SUCK in big letters across the top. Then he went...
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by James Heskett
- 17 Mar 2008
- Research & Ideas
The Lessons of Business History: A Handbook
generated rich empirical data that in some cases confirms and in other cases contradicts many of today's fashionable theories and assumptions by other disciplines, says Harvard Business School professor Geoffrey Jones, who edited the...
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by Sean Silverthorne
- 28 Oct 2019
- News
Will a CEO Change Reignite Under Armour Stock?
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
model fits the practice of teleradiology. The article, titled "Learning from Customers: Individual and Organizational Effects in Outsourced Radiological Services," was written by Huckman; Jonathan R. Clark...
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- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
More than three in four Fortune 500 companies justify their workforce diversity, equity and inclusion (DEI) efforts by making the business case. It sounds like this: By making our workforce more diverse,...
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- 19 Jul 2019
- News
Weekend Edition
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Jonathan Robertson, who went on to say, "The model isn't working for phone and cable companies, not because the model is bad, and not because they aren't providing value ... but ... the implementation at the phone companies is geared...
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by James Heskett
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A...
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by Manda Salls
- 01 Sep 2006
- What Do You Think?
Are We Ready for Self-Management?
Summing Up Predominant reactions to notions of self-management explored in this month's column could perhaps be described best by two words, "enthusiasm" and "skepticism." Many respondents felt that the concepts should...
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by James Heskett
- 26 Aug 2008
- First Look
First Look: August 26, 2008
patents granted by the USPTO in 2001-2003. We show that examiner citations account for 63% of all citations on the average patent and that 40% of patents have all citations added by examiners. We use...
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Keywords:
Sean Silverthorne
- January 2005 (Revised April 2006)
- Case
Stonewall Kitchen
By: Myra M. Hart, Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell and Leslie Simmons
Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their...
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Keywords:
Strategic Planning;
Food;
Expansion;
Business Growth and Maturation;
Entrepreneurship;
Financing and Loans;
Business Startups;
Growth and Development Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Hart, Myra M., Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell, and Leslie Simmons. "Stonewall Kitchen." Harvard Business School Case 805-006, January 2005. (Revised April 2006.)
- 01 Nov 2019
- What Do You Think?
Should Non-Compete Clauses Be Abolished?
by Jonathan Pollard. “The time has come for all employee non-compete agreements to be abolished,” he wrote. “If tech giants can operate in California without non-compete agreements, then so can everyone...
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by James Heskett
- 07 May 2007
- Research & Ideas
Rediscovering Schumpeter: The Power of Capitalism
personality. Something of a dandy, Schumpeter (1883-1950) was a hit with women, adored by students, and both made and lost a fortune in a matter of years. He also once initiated a sword fight with a librarian—and won. McCraw, the Isidor...
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- 14 Mar 2023
- Cold Call Podcast