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- All HBS Web
(3,546)
- People (2)
- News (1,083)
- Research (1,977)
- Events (6)
- Multimedia (32)
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- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash... View Details
Keywords: by John Quelch
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
emotionally but also prudently with respect to the long-term finances of the organization. Whatever you can do to conserve cash is going to be critical, because that’s what’s going to determine whether your employees are going to be paid next week. About the Author... View Details
- June 2009
- Supplement
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008
By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so that a thoughtful examination... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
scrapping the public exchanges would be unfair and unproductive to public health. John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. He also holds a... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details
- autumn 1992
- Book Review
Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger
By: Nancy F. Koehn
Koehn, Nancy F. "Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger." Business History Review 66 (autumn 1992): 576–578.
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
Photo by Mary Ellen Mark At first glance, perhaps, the writer John Irving might not seem to have a lot to teach the corporate world. As the author of such celebrated bestsellers as The Cider House Rules and... View Details
Keywords: by Mallory Stark & Martha Lagace
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business School Professor View Details
Keywords: by Kim Girard
- 07 Sep 2016
- Working Paper Summaries
Decision-Making by Precedent and the Founding of American Honda (1948–1974)
- September 2008
- Book Review
Review of The Battle for the Soul of Capitalism, by John Bogle
By: Malcolm Baker
Baker, Malcolm. "Review of The Battle for the Soul of Capitalism, by John Bogle." Journal of Economic Literature 46, no. 3 (September 2008): 731–735.
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details
- 10 Apr 2008
- Working Paper Summaries
Where Does it Go? Spending by the Financially Constrained
- January 2011
- Supplement
Interview with John Smith, CEO, BBC Worldwide
By: John A. Quelch
In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details
Quelch, John A. "Interview with John Smith, CEO, BBC Worldwide." Harvard Business School Video Supplement 511-704, January 2011.
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
Unit at Harvard Business School. "For example, procurement policies could serve a demonstration role that would stimulate private demand by making people more aware of green buildings. They might also cover the start-up costs of... View Details
- October 2008
- Supplement
John and Andrea Rice: Entrepreneurship and Life
By: Howard H. Stevenson and Shirley M. Spence
Video of an interview conducted by Professor Howard Stevenson with John and Andrea Rice. It presents their views on their notions of career success, finding happiness in life, managing their competitiveness, their goals for the next ten years, and the pursuit of... View Details
Keywords: Entrepreneurship; Success; Personal Development and Career; Opportunities; Happiness; Competitive Strategy
Stevenson, Howard H., and Shirley M. Spence. "John and Andrea Rice: Entrepreneurship and Life." Harvard Business School Video Supplement 509-715, October 2008.