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- All HBS Web
(866)
- News (226)
- Research (498)
- Multimedia (6)
- Faculty Publications (255)
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- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
What applications might they suggest, William A. Sahlman asked his students, for "electronic ink"—particles and dyes, embedded in a surface, that could be charged to form changing texts without the bother of paper and printing?... View Details
Keywords: by John S. Rosenberg
- June 2009
- Supplement
Kenneth Chenault, Chairman & CEO, American Express, Interviewed by Professor John Quelch, Harvard Business School, April 2009
By: John A. Quelch
Quelch, John A. "Kenneth Chenault, Chairman & CEO, American Express, Interviewed by Professor John Quelch, Harvard Business School, April 2009." Harvard Business School Video Supplement 509-728, June 2009.
- June 2009
- Supplement
Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007
By: John A. Quelch
Quelch, John A. "Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007." Harvard Business School Video Supplement 509-726, June 2009.
- 03 Sep 2014
- Working Paper Summaries
Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
study was directed by John A. Deighton, the Harold M. Brierley Professor of Business Administration at Harvard Business School. The study's principal investigator was HBS... View Details
- 12 Oct 1999
- Research & Ideas
What It Takes: Minorities in the Executive Suite
companies? In their recent book, Breaking Through: The Making of Minority Executives in Corporate America (Harvard Business School Press), two HBS faculty members, Associate Professor David Thomas and Professor John Gabarro, explain that... View Details
Keywords: by Judith A. Ross
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted... View Details
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
his insights to set the stage. Senior Lecturer Clayton S. Rose, who for 20 years worked at JP Morgan & Company and headed global investment banking and global equity there, discussed the implications of change in commercial and investment banking. Professor and... View Details
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
relatively quickly, then extend their efforts into other areas. The point is to get started. America’s health depends on all businesses to do their part. About the Authors John A. Quelch is the Charles... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details
Keywords: by Susan Young
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
- Book Review
In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson
Reinert, Sophus A. In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson." Rivista storica italiana 118 (2006): 975–986.
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson... View Details
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora... View Details
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
it passes in Congress. About the Authors John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. He also holds a joint appointment at Harvard T.H. Chan... View Details