by John A. Deighton - Publications - Faculty & Research

09 Jan 2014
Research & Ideas

Excerpt: ’Fortune Tellers’

book excerpt Forecasters From the introduction of Fortune Tellers: The Story of America's Economic Forecasters By Walter A. Friedman This is a book about a group of entrepreneurs who, like Evangeline Adams,... View Details

Keywords: by Walter A. Friedman

03 Sep 2014
Working Paper Summaries

Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure

Keywords: by Susan A. Kayser, John W. Maxwell & Michael W. Toffel

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

What applications might they suggest, William A. Sahlman asked his students, for "electronic ink"—particles and dyes, embedded in a surface, that could be charged to form changing texts without the bother of paper and printing?... View Details

Keywords: by John S. Rosenberg

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

relying on $500,000 in financing provided by family members, friends, and "angel" investors, recurred in accounts of what she was trying to accomplish. "This is by far the most challenging... View Details

Keywords: by John S. Rosenberg

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

his insights to set the stage. Senior Lecturer Clayton S. Rose, who for 20 years worked at JP Morgan & Company and headed global investment banking and global equity there, discussed the implications of change in commercial and investment banking. Professor and... View Details

Keywords: by Martha Lagace; Financial Services

04 Feb 2019
Working Paper Summaries

Understanding and Overcoming Roadblocks to Environmental Sustainability. Past Roads and Future Prospects

Keywords: by Ann-Kristin Bergquist, Shawn A. Cole, John Ehrenfeld, Andrew A. King, and Auden Schendler

13 Apr 2020
Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John

Book Review

In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson

By: Sophus A. Reinert

Keywords: Society; Information; History; Scotland; Italy

Citation

Read Now

12 Oct 1999
Research & Ideas

What It Takes: Minorities in the Executive Suite

companies? In their recent book, Breaking Through: The Making of Minority Executives in Corporate America (Harvard Business School Press), two HBS faculty members, Associate Professor David Thomas and Professor John Gabarro, explain that... View Details

Keywords: by Judith A. Ross

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details

Keywords: by Susan Young

29 Nov 2010
HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details

Keywords: by Julia Hanna

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

Citation

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18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

relatively quickly, then extend their efforts into other areas. The point is to get started. America’s health depends on all businesses to do their part. About the Authors John A. Quelch is the Charles... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

April 2013
Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details

Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology

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30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora... View Details

Keywords: by Dina Gerdeman; Advertising

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details