by Jean Rogers and George Serafeim - Publications - Faculty & Research

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details

Keywords: Jennifer Meyers

23 Jun 2023
News

Highlights from the Spring 2023 Alumni Board Meeting

Centering the education: Keeping the expectations we have of students and faculty high. Making sure we attract the very best: Increasing access by making affordability a priority, focusing on diversity,... View Details

01 Jun 2017
News

Research Brief: Profit with Purpose—and Middle Management

George Serafeim (photo by Susan Young) Claudine Madras Gartenberg The idea of corporate purpose—a responsibility that goes beyond dollars and... View Details

Keywords: Erin Peterson

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Profits over Planet? Experts Eye Companies at Crucial Moment for Climate Change Fight

Investors’ Role in Company Collaboration

Sustainable investing risks becoming a victim of its own success

Cashing In on Climate Change

If CEOs Care About the Long Term, Why Don’t They Talk About It?

If Greece Embraces Uncertainty, Innovation Will Follow

Responsible investment: Vice versus nice

The Type of Purpose That Makes Companies More Profitable

The Performance Frontier: Innovating for a Sustainable Strategy

Divestment Alone Won’t Beat Climate Change

Report or Explain: A policy proposal for sustainability reporting to be adopted as a common practice for the advancement of a Green Economy

The Fastest-Growing Cause for Shareholders Is Sustainability

Social-Impact Efforts That Create Real Value

How to Scandal-Proof Your Company

Crime Doesn’t Pay, Says Harvard Bribery Study

Elon Musk’s Unusual Compensation Plan Isn’t Really About Compensation at All

How to Survive a Company Scandal You Had Nothing to Do With

Reduce, Reuse, Recycle

Highlights from the Spring 2023 Alumni Board Meeting

Research Brief: Profit with Purpose—and Middle Management

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