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- Faculty Publications (26)
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- All HBS Web (63)
- Faculty Publications (26)
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- 04 Mar 2014
- First Look
First Look: March 4
Vadim, and Stephen A. Greyser Abstract—Over the past two years, conference realignment has taken a front seat in the college sports landscape.... View Details
Keywords: Sean Silverthorne
- August 1990
- Case
NASA After Challenger: Restoring an Image
By: Stephen A. Greyser and Norman Klein
In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details
Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management
Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990.
- 05 Jul 2016
- First Look
July 5, 2016
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors By: Lund, Ragnar, View Details
Keywords: Sean Silverthorne
- December 1998 (Revised August 2004)
- Case
Major League Soccer--1996-1998: Now, Later...Never?
By: Stephen A. Greyser and Kirk A. Goldman
Major League Soccer (MLS) has entered the U.S. "big league" sports arena. This case reviews its first several years. Students must determine the basic business model of MLS in the context of changes in the fan acceptance of soccer in the United States. A comparison... View Details
Greyser, Stephen A., and Kirk A. Goldman. "Major League Soccer--1996-1998: Now, Later...Never?" Harvard Business School Case 599-023, December 1998. (Revised August 2004.)
- 2014
- Working Paper
The Nobel Prize: A 'Heritage-based' Brand-oriented Network
By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage Brand By: Urde, Mats, View Details
Keywords: Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
with a discussion of practices that CSOs argue to accelerate the commitment of organizations to sustainability. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=15-011.pdf The Nobel Prize: A 'Heritage-based' Brand-oriented Network By: Urde,... View Details
Keywords: Sean Silverthorne
- 20 Oct 2015
- First Look
October 20, 2015
Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A.... View Details
Keywords: Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies... View Details
Keywords: Carmen Nobel