by Ioannis Ioannou and George Serafeim - Publications - Faculty & Research

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details

Keywords: Jennifer Meyers

31 Aug 2016
News

How to Survive a Company Scandal You Had Nothing to Do With

15 Nov 2016
News

Cultivating the Next Generation of Thought Leaders

Associate Professor George Serafeim (photo by Susan Young) Michael E. Porter was an associate professor at HBS when he first developed his now-renowned five forces framework... View Details

01 Jun 2017
News

Research Brief: Profit with Purpose—and Middle Management

George Serafeim (photo by Susan Young) Claudine Madras Gartenberg The idea of corporate purpose—a responsibility that goes beyond dollars and... View Details

Keywords: Erin Peterson

23 Jun 2023
News

Highlights from the Spring 2023 Alumni Board Meeting

Centering the education: Keeping the expectations we have of students and faculty high. Making sure we attract the very best: Increasing access by making affordability a priority, focusing on diversity,... View Details

01 Jun 2022
News

Making It Count

Image by Martin Leon Barreto In 2021, while the pandemic was amplifying social inequities and climate catastrophes, investors were busy pouring more money than ever into environmental, social, View Details

Keywords: Jen McFarland Flint

01 Mar 2015
News

Providing an Environment for Ideas to Grow

required MBA curriculum, raising new sensibilities about language among native and nonnative English speakers in HBS classrooms and beyond. Learn more about HBS faculty and... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Dec 2010
News

Eight Join HBS Faculty

Art by Brian Taylor As an HBS doctoral student and recipient of the Wyss Award for Excellence in Doctoral Research, George Serafeim (DBA ’10)... View Details

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If CEOs Care About the Long Term, Why Don’t They Talk About It?

Report or Explain: A policy proposal for sustainability reporting to be adopted as a common practice for the advancement of a Green Economy

Responsible investment: Vice versus nice

The Type of Purpose That Makes Companies More Profitable

How to Scandal-Proof Your Company

Crime Doesn’t Pay, Says Harvard Bribery Study

The Performance Frontier: Innovating for a Sustainable Strategy

Saints Beat Sinners for Sustainable Investing: Stock Chart

Divestment Alone Won’t Beat Climate Change

Social-Impact Efforts That Create Real Value

The Fastest-Growing Cause for Shareholders Is Sustainability

Elon Musk’s Unusual Compensation Plan Isn’t Really About Compensation at All

Reduce, Reuse, Recycle