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  • November 1996 (Revised July 1997)
  • Case

Alexander Plaza

By: Arthur I Segel and William J. Poorvu
In May 1996, Henry Bower, an asset manager for a real estate adviser, Medcem, has to negotiate the details of a lease after signing a letter of intent with a high technology company, Defentek, Inc. Defentek, Inc. is a fast-growing company with limited net worth that is... View Details
Keywords: Negotiation Tactics; Negotiation Preparation; Agreements and Arrangements; Risk and Uncertainty; Real Estate Industry; Financial Services Industry; District of Columbia
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  • May 2022 (Revised June 2024)
  • Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details
Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
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  • 04 Aug 2003
  • Research & Ideas

Shackleton: An Entrepreneur of Survival

ship, the Endurance, became hopelessly trapped in pack ice, Shackleton abandoned one cherished goal and shouldered another that was forced on him by circumstance. Through extraordinary hardships that lasted almost two more years, he... View Details
Keywords: by Martha Lagace
  • July 1993
  • Case

Genzyme Corporation: A Financing History

By: Timothy A. Luehrman and Andrew D. Regan
Genzyme Corp.'s financing history is unusual compared to most biotech companies. This case presents the sequence of financings employed by Genzyme, along with the product--market and corporate-development strategies adopted by Henri Termeer, Genzyme's CEO. As such, the... View Details
Keywords: History; Marketing Strategy; Financing and Loans; Business Strategy; Growth and Development Strategy; Biotechnology Industry
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  • 29 Jul 2013
  • Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

Ramanna, who holds appointments as the Henry B. Arthur Fellow, supporting the research and teaching of business ethics, and as a Marvin Bower Fellow, helping faculty launch innovative new business agendas. "Capitalism delivers on... View Details
Keywords: by Michael Blanding
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

ad on Facebook for a product you searched for on Google just moments before. The second panel, “Revenue Models & Adjacent Media Spaces,” discussed the benefits and drawbacks of this new hyper-connectivity. It was moderated by Bharat... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 04 Jun 2012
  • Research & Ideas

The Business of Life

Versus Emergent Strategy For example, Christensen cites business scholars Henry Mintzberg and James Waters, who in 1985 published a paper defining two forms of strategies: deliberate and emergent. A deliberate strategy, they explained, is... View Details
Keywords: by Carmen Nobel
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

backlash from other organizational members. [div class=infogram-embed data-id=_/mcqxpioCi4O4ZaScUhLN][/div] In response to the broader perspective offered by his team’s devil’s advocate, one CEO shared that he took proposed... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

percent of all LEGO sales in 2011. "LEGO is a huge success story in Western Europe and America," Mikes says. "The question is will they be able to repeat this success story in Asia?" The company is a fascinating business study for its extreme ups... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

Henry B. Hyde of the Equitable Life Assurance Society published Hints for Agents, which contained persuasive arguments for company representatives to rehearse. Canvassers for the American Bible Society carried booklets with helpful... View Details
Keywords: by Walter A. Friedman
  • 28 May 2014
  • Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

countries, Jones notes, company information is more widely available than is typical in emerging economies, where organizations tend to be more guarded. "Firms are often closely held by families and not open to outside researchers. They... View Details
Keywords: by Julia Hanna
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

the first steps taken by the CEO to save the company. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807126 Henry Luce and the American Century Harvard Business School... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • December 2014 (Revised April 2015)
  • Case

Apple, Einhorn, and iPrefs

By: Carliss Y. Baldwin, Hanoch Feit, Edward A. Minasian and Brandon Van Buren
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
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  • 16 Dec 2014
  • First Look

First Look: December 16

benefits are at most partially realized. The same institutions and practices that facilitate efficient ad placement can also facilitate fraud. The networks that should be serving advertisers have decidedly mixed incentives, such as cost savings from cutting corners,... View Details
Keywords: Sean Silverthorne
  • March 2011 (Revised April 2021)
  • Case

The Whiz Kids

By: Tom Nicholas and David Chen
In October 1945, Henry Ford II received a telegram in his office at the Ford Motor Company in Dearborn, Michigan written by Charles "Tex" Thornton, a U.S. Air Force colonel. The telegram presented an opportunity for Ford to deploy a system of statistical control which... View Details
Keywords: Ford Motor Company; Statistical Control; Management Systems; Accounting; Operations; Strategy; Mathematical Methods; Auto Industry; United States
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  • 30 Jun 2021
  • In Practice

The Harvard Business School Faculty Summer Reader 2021

layperson. Jeffrey Bussgang (@bussgang) is a senior lecturer in the Entrepreneurial Management Unit. Rosabeth Moss Kanter: China, climate, and courtrooms For summer reading, I like gripping novels but also provocative insights into current issues. The Black Church... View Details
Keywords: by Kathryn Haviland
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

Administration. "As a brand, leadership, and entrepreneurship scholar, I've been dogging Starbucks for a long time." On a 1995 trip to Seattle, Koehn visited a Starbucks store for the first time and was struck by what she saw... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 2020
  • Book

American Business History: A Very Short Introduction

By: Walter Friedman
By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford's... View Details
Keywords: American Economy; Democratic Capitalism; Business History; Economy; Entrepreneurship; United States
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  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

and managers alike face unprecedented obstacles every day. In March and early April, as COVID-19 spread worldwide, a study by Mind Share Partners in partnership with Qualtrics and SAP found that 42 percent of respondents said their mental... View Details
Keywords: by Boris Groysberg and Susan Seligson

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