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- Faculty Publications (9)
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- All HBS Web (260)
- Faculty Publications (9)
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever... View Details
Keywords: by Dina Gerdeman
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
What Chung and Zhang discovered was personal selling—the ground war—had a stronger effect on partisan voters, but a candidate's own advertising was better received by nonpartisans. Barack Obama's ground campaign made the difference in the... View Details
Keywords: by Dina Gerdeman
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
presentation given at the fifth U.S.-China Health Summit at Harvard Medical School in September by John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 13 Mar 2019
- Research & Ideas
Ignore This Advice at Your Own Peril
repositories of advice.” Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. Image: iStock Related Reading: Advice on Advice Research Paper Do We Listen to Advice Just Because We... View Details
Keywords: by Dina Gerdeman
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
make us question our often knee-jerk assumptions about what motivates other people’s choices. “If we see someone make a choice and we think we immediately know why,” she says, “we ought to take a moment to stop and question whether our assumptions are true.” About the... View Details
Keywords: by Dina Gerdeman
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
depressing their demand for products. More subtle appeals might be the better way to go.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: duh84] Related... View Details
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: iStockphoto/sharrocks] Related Reading How Thinking Like a Startup Helps Governments Solve More Problems Transitions of... View Details
Keywords: by Dina Gerdeman
- 08 Aug 2016
- Lessons from the Classroom
Panic Management: Keep Your Eyes on the Road
at how workers could face challenges head on, by becoming more resilient, building a repertoire of skills that allow them to recover quickly, and responding constructively to hardships. “A lot of tough stuff hits us,” he told... View Details
Keywords: by Dina Gerdeman
- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
don't have the capability for making rechargeable batteries in the United States today, and that's because the decisions made by other industries let that [industrial] commons wither away." “Companies will certainly limit their... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
business strategy 101 for most entrepreneurs, so why have so many mobile money service offerings failed? It’s a question being studied by Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. “You would think... View Details
- 18 Jul 2016
- Research & Ideas
Is Greed Ruining Private Equity Firms?
In a first-ever look at the internal economics driving private equity partnerships, Harvard Business School researchers have found that many of these funds can be torn apart by greed among founding partners who take home a much bigger... View Details
- 25 Apr 2018
- Research & Ideas
We May Have Taken Too Much Credit for Easing Workplace Segregation
has indeed increased at certain workplaces, particularly ones dominated by white workers, as more minorities have been hired at these firms over time. But as Koning and Ferguson zoomed out and looked at a large number of workplaces across... View Details
Keywords: by Dina Gerdeman
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by designing a large-scale field experiment that involved nearly 20,000... View Details
- 13 Apr 2016
- Research Event
What Does 'Diversity' Really Mean?
business executives who attended the symposium to discuss how to address inequality issues and encourage greater diversity in the workplace. Held on the Harvard Business School campus on March 31 and April 1, the symposium was co-organized View Details
Keywords: by Dina Gerdeman
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
At a recent Harvard Business School conference, dozens of CEOs committed to the idea of working toward "higher-ambition" goals that go beyond just short-term shareholder value. Inspired by the book Higher Ambition: How Great Leaders... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman