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- All HBS Web (449)
- Faculty Publications (45)
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
should purchase the used Toyota Camry. How consumers weigh those decisions is crucial information for retailers, and is the subject of recent research by Harvard Business School doctoral candidates Todd Rogers and Katy Milkman, in... View Details
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
those one-out-of-ten firms grow into successful, sustained enterprises? Assistant professor Mukti Khaire believes that small companies can grow by developing intangible social resources such as legitimacy, status, and reputation. In an... View Details
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
paper, "Communication (and Coordination?) in a Modern, Complex Organization," written by Harvard Business School postdoctoral fellow Adam M. Kleinbaum, and professors Toby E. Stuart and Michael L. Tushman. In an unnamed company with over... View Details
Keywords: by Sarah Jane Gilbert
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five toolkits were developed View Details
Keywords: by Sarah Jane Gilbert
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
to managers and stimulating reflection among scholars, a new working paper by HBS professors James E. Austin and Herman B. "Dutch" Leonard looks at how and why such acquisitions occur and how to manage the new combinations most... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
- 02 Jun 2008
- Research & Ideas
Spending on Happiness
Can money buy you happiness? Yes—so long as you spend the money on someone else. According to new research, giving other people even as little as $5 can lead to increased well-being for the giver. That's the insight into the secret of happiness View Details
Keywords: by Sarah Jane Gilbert
- 02 Feb 2009
- Research & Ideas
The Success of Persistent Entrepreneurs
definition, starts a company that goes public) have a 34 percent chance of succeeding in their next venture. By contrast, first-time entrepreneurs have only a 22 percent chance of succeeding, and entrepreneurs who previously failed have a... View Details
Keywords: by Sarah Jane Gilbert
- 05 Nov 2007
- Research & Ideas
The Changing Face of American Innovation
The contributions made by immigrant scientists and engineers for developing new U.S. technologies have been formidable—but not always well described. What we do know: While the foreign-born account for just over 10 percent of the U.S.... View Details
- 14 Jul 2008
- Research & Ideas
HBS Cases: Reforming New Orleans Schools After Katrina
infighting, and allegations of corruption. The district was by far the lowest performing in the state, and nearly half of its 125 schools failed to meet their adequate yearly progress goals in 2004 as required View Details
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable task of selling tickets to people... View Details
- 27 Nov 2006
- Research & Ideas
Manly Men, Oil Platforms, and Breaking Stereotypes
interactions do not occur ex nihilo, but are shaped by culturally available ideologies about what it means to be a man. Hence, men's masculine identity (like women's feminine identity) is a profoundly social and cultural phenomenon. As... View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and... View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
proprietary processes, and methodologies. Both types of expertise are clearly valuable. While general experts add greatly to team outcomes—often because so much of knowledge-based work is "learned by doing"—contributions from... View Details
Keywords: by Sarah Jane Gilbert
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
professor Robert S. Kaplan and Acorn Systems founder and chairman Steven R. Anderson (HBS MBA '95) introduce a system that calculates product, customer, and regional or branch P&Ls quickly and inexpensively. The work marries the Activity-Based Costing system... View Details
Keywords: by Sarah Jane Gilbert
- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
Sarah Jane Gilbert: What led you to pursue this research? Amy Edmondson: This research, rather than being a single project, is part of a fifteen-year program of a half dozen or so projects in different settings, all focused on learning in and View Details
Keywords: by Sarah Jane Gilbert
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
taught the course. First introduced to HBS in the late 1980s by Harvard psychiatrist and educator Robert Coles, The Moral Leader uses literature to study moral decision-making and leadership. Individual faculty teach the course using... View Details
- 20 Feb 2006
- Research & Ideas
Are Company Founders Underpaid?
research with 1,200 executives at 500 companies concludes founder pay is on average $30,000 less than that of non-founder executives. (The pay discrepancy disappears as the business matures.) What's the reason for such founder discounts? One reason is that non-founders... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the value created and... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
most of their profit from fees paid by sellers; buyers don't pay fees. So although buyers are a necessary ingredient to the deal—no buyers, no sellers—their value is more difficult to quantify. To the auction house, is one buyer worth... View Details