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Publications

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  • All HBS Web  (451)
    • News  (220)
    • Research  (179)
  • Faculty Publications  (46)

Show Results For

  • All HBS Web  (451)
    • News  (220)
    • Research  (179)
  • Faculty Publications  (46)
← Page 3 of 451 Results →
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. An outside-in perspective means that... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

the limits of attempts by outside governments to improve business and political conditions in other countries. Answering them, however, required a long and detailed romp through the history of US involvement with what Secretary of War... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

should purchase the used Toyota Camry. How consumers weigh those decisions is crucial information for retailers, and is the subject of recent research by Harvard Business School doctoral candidates Todd Rogers and Katy Milkman, in... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 02 Jun 2008
  • Research & Ideas

Spending on Happiness

Can money buy you happiness? Yes—so long as you spend the money on someone else. According to new research, giving other people even as little as $5 can lead to increased well-being for the giver. That's the insight into the secret of happiness View Details
Keywords: by Sarah Jane Gilbert
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

to managers and stimulating reflection among scholars, a new working paper by HBS professors James E. Austin and Herman B. "Dutch" Leonard looks at how and why such acquisitions occur and how to manage the new combinations most... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable task of selling tickets to people... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 02 Feb 2009
  • Research & Ideas

The Success of Persistent Entrepreneurs

definition, starts a company that goes public) have a 34 percent chance of succeeding in their next venture. By contrast, first-time entrepreneurs have only a 22 percent chance of succeeding, and entrepreneurs who previously failed have a... View Details
Keywords: by Sarah Jane Gilbert
  • 27 Nov 2006
  • Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

interactions do not occur ex nihilo, but are shaped by culturally available ideologies about what it means to be a man. Hence, men's masculine identity (like women's feminine identity) is a profoundly social and cultural phenomenon. As... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 05 Nov 2007
  • Research & Ideas

The Changing Face of American Innovation

The contributions made by immigrant scientists and engineers for developing new U.S. technologies have been formidable—but not always well described. What we do know: While the foreign-born account for just over 10 percent of the U.S.... View Details
Keywords: by Sarah Jane Gilbert; Technology
  • 14 Jul 2008
  • Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

infighting, and allegations of corruption. The district was by far the lowest performing in the state, and nearly half of its 125 schools failed to meet their adequate yearly progress goals in 2004 as required View Details
Keywords: by Sarah Jane Gilbert; Education
  • June 2014
  • Supplement

Chung and Dasgupta: Supplemental Information on Jordan Ramirez and Casey Clark

By: Ian Larkin and Karen Huang
The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details
Keywords: Performance Appraisal; Performance Measurement; Employee Feedback; Motivation; Promotions; Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts
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Larkin, Ian, and Karen Huang. "Chung and Dasgupta: Supplemental Information on Jordan Ramirez and Casey Clark." Harvard Business School Supplement 914-045, June 2014.
  • 11 Apr 2007
  • Research & Ideas

Adding Time to Activity-Based Costing

professor Robert S. Kaplan and Acorn Systems founder and chairman Steven R. Anderson (HBS MBA '95) introduce a system that calculates product, customer, and regional or branch P&Ls quickly and inexpensively. The work marries the Activity-Based Costing system... View Details
Keywords: by Sarah Jane Gilbert
  • 23 Apr 2007
  • Research & Ideas

Are Great Teams Less Productive?

Sarah Jane Gilbert: What led you to pursue this research? Amy Edmondson: This research, rather than being a single project, is part of a fifteen-year program of a half dozen or so projects in different settings, all focused on learning in and View Details
Keywords: by Sarah Jane Gilbert
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

taught the course. First introduced to HBS in the late 1980s by Harvard psychiatrist and educator Robert Coles, The Moral Leader uses literature to study moral decision-making and leadership. Individual faculty teach the course using... View Details
Keywords: by Sarah Jane Gilbert; Education
  • 20 Feb 2006
  • Research & Ideas

Are Company Founders Underpaid?

research with 1,200 executives at 500 companies concludes founder pay is on average $30,000 less than that of non-founder executives. (The pay discrepancy disappears as the business matures.) What's the reason for such founder discounts? One reason is that non-founders... View Details
Keywords: by Sarah Jane Gilbert; Financial Services; Technology
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the value created and... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

most of their profit from fees paid by sellers; buyers don't pay fees. So although buyers are a necessary ingredient to the deal—no buyers, no sellers—their value is more difficult to quantify. To the auction house, is one buyer worth... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 27 Sep 2010
  • Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

proprietary processes, and methodologies. Both types of expertise are clearly valuable. While general experts add greatly to team outcomes—often because so much of knowledge-based work is "learned by doing"—contributions from... View Details
Keywords: by Sarah Jane Gilbert
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