Publications

Teaching Note for [910410]. View Details

Keywords: Consumer Products Industry; Electronics Industry

August 2009
Case

Global Wine War 2009: New World versus Old

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry

September 2008 (Revised May 2010)
Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry

March 2008 (Revised November 2012)
Teaching Note

GE's Imagination Breakthroughs: The Evo Project (TN)

Teaching Note for [907048]. View Details

Keywords: Business Conglomerates; Creativity; Consumer Products Industry; Media and Broadcasting Industry

March 2007
Supplement

IKEA's Global Sourcing Challenge

Keywords: Problems and Challenges; Supply Chain; Retail Industry; Consumer Products Industry

November 2006 (Revised December 2012)
Teaching Note

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (TN) (A) and (B)

Keywords: Cross-Cultural and Cross-Border Issues

September 2006 (Revised May 2007)
Case

GE's Jeff Immelt: The Voyage from MBA to CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. Traces the development of a 25-year-old MBA named Jeff Immelt, who 18 years later is named as CEO of GE, arguably the biggest and... View Details

Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leading Change; Business or Company Management; Energy Industry; Technology Industry

June 2006 (Revised August 2007)
Teaching Note

GE's Growth Strategy: The Immelt Initiative (TN)

2006
Book

Global Marketing Management

By: John A. Quelch and Christopher A. Bartlett

Keywords: Marketing; Management

Find at Harvard

May 2006 (Revised November 2006)
Case

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman

Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the... View Details

Keywords: Developing Countries and Economies; Moral Sensibility; Policy; Employment; Contracts; Supply Chain Management; Organizational Culture; Natural Environment; Non-Governmental Organizations; Social Issues

February 2006 (Revised November 2006)
Case

GE's Growth Strategy: The Immelt Initiative

Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details

Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure

October 2005 (Revised August 2006)
Supplement

GE's Talent Machine: Immelt's Next Steps

Keywords: Electronics Industry

November 2004 (Revised January 2010)
Teaching Note

World Vision International's AIDS Initiative: Challenging a Global Partnership (TN)

Teaching Note to (9-304-105). View Details

Keywords: Health Disorders

2004
Foreword

Foreword

July 2004
Supplement

World Vision International: The AIDS Initiative

Management discusses the organizational and governance challenges of operating a global network of partner organizations. Then key managers reflect on the decision World Vision must make on the AIDS Hope Initiative--a new strategic direction that challenges many of the... View Details

Keywords: Health Care and Treatment; Goals and Objectives; Corporate Social Responsibility and Impact; Problems and Challenges; Core Relationships; Welfare; Value; Health Industry

June 2004 (Revised May 2005)
Case

World Vision International's AIDS Initiative: Challenging a Global Partnership

By: Christopher A. Bartlett and Daniel F. Curran

After 25 years of building a network of interdependent, national organizations delivering relief and development that are responsive to local needs, World Vision's International office is planning to implement a major global HIV/AIDS initiative that challenges the... View Details

Keywords: Change Management; Decision Choices and Conditions; Globalized Markets and Industries; Governing and Advisory Boards; Management Systems; Networks; Partners and Partnerships; Welfare; Adaptation

June 2004
Teaching Note

GE's Talent Machine: The Making of a CEO

Teaching Note to (9-304-049) and (9-304-804). View Details

April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

April 2004
Teaching Note

GE's Digital Revolution: Redefining the E in GE (TN)

Teaching Note to (9-302-001) and (9-303-801). View Details

March 2004 (Revised November 2012)
Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe