by Bill George - Publications - Faculty & Research

Article

Towards a Bill of Rights for Online Advertisers

By: Benjamin Edelman

Online advertising presents remarkable efficiencies—better targeting, improved measurement and greater return on investment. Yet there are challenges, particularly when networks of intermediaries place ads through convoluted relationships, and all the more so when... View Details

Keywords: Online Advertising; Rights; Measurement and Metrics; Investment Return; Negotiation; Networks; Problems and Challenges; Performance Efficiency; Law; Advertising Industry

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29 Jan 2015
Op-Ed

The Fall of Greece

Editor's note. On Sunday, the left-leaning Syriza party and its leader Alexis Tsipra won a decisive national victory in Greece, partly on pledges to reduce current austerity measures and to seek a restructuring of debt commitments to European partners. View Details

Keywords: by George Serafeim

May 19, 2012
Article

Bill George: Speaking Out Against the Marriage Amendment

By: Bill George

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September 2019
Article

Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects

By: Todd Schifeling and Andrew J. Hoffman

This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States... View Details

Keywords: Government Legislation; Climate Change; Public Opinion; Power and Influence; Policy; United States

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12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

In recent months, world leaders—including President George W. Bush and UN Secretary-General Kofi Annan—have proclaimed their determination to reduce global poverty. Such promises, however, have been made before, and past efforts to follow... View Details

Keywords: by George C. Lodge

08 Jan 2016
Research & Ideas

Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

Bill Belichick of the New England Patriots is one of the highest-paid coaches in the National Football League; Forbes in 2013 estimated his salary as $7.5 million. His track record helps explain the high compensation: Belichick is the... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

December 2009
Article

Who Owns Metrics?: Building a Bill of Rights for Online Advertisers

By: Benjamin Edelman

I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details

Keywords: Online Advertising; Crime and Corruption; Price; Measurement and Metrics; Technology Networks; Value; Advertising Industry

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02 Jul 2015
Op-Ed

The Future of the Greek Economy

offer their thoughts on the Greek economic crisis. Their answers were written before last week's referendum vote by the Greek people, but their insights remain valuable. The Need For Sustainable Growth Calling for a referendum asking the... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

accommodating an appropriate level of economic activity. Businesses have historically overcome this type of challenge through the introduction of risk-mitigating technologies, which in this pandemic include technologies, business practices, and strategies that improve... View Details

Keywords: by Hong Luo and Alberto Galasso

May 2001 (Revised March 2008)
Case

"To hell with the future, let's get on with the past." George Mitchell in North Ireland

By: James K. Sebenius and Daniel F. Curran

Examines the strategies and tactics used by U.S. negotiator George Mitchell during his two-year tenure as chairman of the all-party talks in Northern Ireland. His efforts culminated in the signing of the historic Good Friday Accords. View Details

Keywords: Policy; International Relations; Managerial Roles; Negotiation Tactics; Strategy; Northern Ireland

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21 May 2014
Working Paper Summaries

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

Keywords: by George Serafeim

14 Aug 2013
Working Paper Summaries

Firm Competitiveness and Detection of Bribery

Keywords: by George Serafeim

24 Feb 2014
Working Paper Summaries

Integrated Reporting and Investor Clientele

Keywords: by George Serafeim; Accounting

29 Oct 2018
Working Paper Summaries

Public Sentiment and the Price of Corporate Sustainability

Keywords: by George Serafeim

22 Aug 2017
Working Paper Summaries

Investors as Stewards of the Commons?

Keywords: by George Serafeim

09 Mar 2012
Working Paper Summaries

Causes and Consequences of Firm Disclosures of Anticorruption Efforts

Keywords: by Paul Healy & George Serafeim

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details

Keywords: by Robert G. Eccles & George Serafeim

February 2010 (Revised June 2011)
Case

Zotter Living by Chocolate

By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl

This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details

Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Manufacturing Industry; Food and Beverage Industry; Austria

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