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Show Results For
- All HBS Web
(280)
- People (1)
- News (72)
- Research (161)
- Events (1)
- Multimedia (3)
- Faculty Publications (75)
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
ends? Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, got a behind-the-scenes look from Beckham’s team at how the organization considered an offer from Authentic Brands Management for a... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
unique perspective,” says Anita Elberse, the Lincoln Filene Professor of Business Administration at HBS, who is faculty co-chair of the Executive Education program. “Their viewpoint often sheds light on why we see certain tensions in the... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
We all understand at some level that stars in the worlds of film, sports, and even business create results. If you want big box office for Pirates of the Caribbean, it probably pays to sign Johnny Depp to play the lead. But Harvard Business School professor View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details
- 14 Aug 2007
- Working Paper Summaries
Improving Patient Outcomes: The Effects of Staff Participation and Collaboration in Healthcare Delivery
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
case and how did it come together? Anita Elberse: I am particularly fascinated by companies and people in entertainment, media, and sports that have very strong track records over a long period of time. Sir... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of... View Details
- 28 Jun 2010
- News
HBS Cases: Cincinnati Children's Hospital Medical Center
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest Harvard Business School... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
than a Blockbuster store, stocking a limited number of popular movies? Intrigued with these questions, HBS assistant professor Anita Elberse and associate professor Felix Oberholzer-Gee analyzed the distribution of revenues in the U.S.... View Details
- 22 Feb 2010
- Research & Ideas
Manager Visibility No Guarantee of Fixing Problems
Motions: An Empirical Test of Management Involvement in Process Improvement," HBS professor Anita L. Tucker and Harvard School of Public Health professor Sara J. Singer show that communicating with... View Details
- 23 Jan 2019
- Blog Post
The First Five Years: '30 under 30' Edition
This is a repost from the Alumni Stories blog. In this special First Five Years post, four alumni recently named to the Forbes 2019 “30 Under 30” list—Akash Pradhan (MBA 2017), Kiran Gandhi (MBA 2015), Anthony Tucker (MBA 2017), and Anish... View Details
- 09 Jan 2014
- News
Give me another hit
- 25 Oct 2013
- News
The Vast Majority Of Music Online Goes Basically Unpurchased
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
At the dawn of the digital music era, record labels went along with a pricing scheme devised by Apple that they are still paying for today. The idea to "unbundle" albums into separate tracks sold for 99 cents each suddenly... View Details
- November 1991 (Revised July 1995)
- Case
Body Shop International
Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details
Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry
Bartlett, Christopher A. "Body Shop International." Harvard Business School Case 392-032, November 1991. (Revised July 1995.)
- 10 Dec 2015
- Blog Post
Working with Professors at HBS
college to intern at Broadcast Music Inc. for four summers and through EBF I got to know and learn from network and studio executives about all facets of the industry. When I arrived at HBS I was determined to enhance my knowledge of Entertainment and Media View Details
- 05 Jan 2010
- First Look
First Look: January 5
are not driven by reverse causality. These patterns are not driven solely by common law nations such as the United Kingdom and United States, but also hold in Continental Europe. Download the paper:... View Details
Keywords: Martha Lagace