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Show Results For
- All HBS Web
(776)
- News (216)
- Research (367)
- Events (12)
- Multimedia (8)
- Faculty Publications (282)
- 8:30 AM – 6:45 PM +04, 13 Dec 2024
- Virtual Programming
AI Elevate: From Readiness to Exponential Growth
Join top AI experts including HBS faculty, business leaders, researchers, and government officials for AI Elevate: From Readiness to Exponential Growth, a one-day conference organized by the Digital Data Design Institute at Harvard and the Harvard Business School Club... View Details
- 22 Apr 2019
- HBS Seminar
Francesca Rossi, AI Ethics Global Leader, IBM
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
beyond—about the importance of listening to voices urging caution, even if doing so might cool corporate profits. An early tech star reveals bias in AI In May 2022, Neeley and HBS research associate Stefani Ruper shined a spotlight on the... View Details
- 01 Mar 2023
- News
Is AI OK?
use of AI in everything from facial recognition to predictive sentencing. She found it nonetheless. The online rental platform uses its pricing tool to increase host revenues by dynamically adjusting rental... View Details
- October 2024 (Revised February 2025)
- Case
AI and Brand Management: Promises and Perils
By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
Keep Your AI Projects on Track
AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing... View Details
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 11 Oct 2024
- Research & Ideas
How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses
localities that help families resettle were utilized at a steady rate, while only reducing eventual employment by 2 percent. Tapping into AI in additional countries Finding ways to strike a balance between... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
work? Iansiti: Netflix has been using AI for many years in a lot of different ways, for example, by learning how people choose movies according to the thumbprint picture that appears on the Netflix service.... View Details
Keywords: by Dina Gerdeman
- 18–19 Nov 2022
- HBS Alumni Events
D^3 Catalyst: Building AI Companies
The Building AI Companies D^3 Catalyst Program is focused on the opportunities and challenges created by the digital transformation of our economy, and the emergence of digital networks and artificial intelligence (AI) as a foundation of the modern organization - both... View Details
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
performance the biggest boost. AI helped lift the lower-end group’s performance by 43 percent compared to previous scores. For top-rated performers, that figure was 17 percent. “There's still a skill... View Details
- January–February 2020
- Article
Competing in the Age of AI
By: Marco Iansiti and Karim R. Lakhani
Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the... View Details
Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy; AI and Machine Learning
Iansiti, Marco, and Karim R. Lakhani. "Competing in the Age of AI." Harvard Business Review 98, no. 1 (January–February 2020): 60–67.
- 09 Aug 2022
- Cold Call Podcast
A Lesson from Google: Can AI Bias be Monitored Internally?
Keywords: Re: Tsedal Neeley
- Web
Generative AI - Alumni
Careers Generative AI Careers Generative AI In today's dynamic job market, Generative Artificial Intelligence (GenAI) stands out as a powerful ally for job seekers, offering personalized insights into... View Details
- 2023
- Book
Beyond AI: ChatGPT, Web3, and the Business Landscape of Tomorrow
By: Ken Huang, Yang Wang, Feng Zhu, Xi Chen and Chunxiao Xing
This book explores the transformative potential of ChatGPT, Web3, and their impact on productivity and various industries. It delves into Generative AI (GenAI) and its representative platform ChatGPT, their synergy with Web3, and how they can revolutionize business... View Details
Huang, Ken, Yang Wang, Feng Zhu, Xi Chen, and Chunxiao Xing, eds. Beyond AI: ChatGPT, Web3, and the Business Landscape of Tomorrow. Springer, 2023.