by Ai Hisano - Publications - Faculty & Research

2024
Working Paper

The Uneven Impact of Generative AI on Entrepreneurial Performance

By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning

Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details

Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya

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07 Jul 2023
News

Jobs Will Be Transformed by AI Through Productivity Boost, Says Harvard Professor Tsedal Neeley

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

beyond—about the importance of listening to voices urging caution, even if doing so might cool corporate profits. An early tech star reveals bias in AI In May 2022, Neeley and HBS research associate Stefani Ruper shined a spotlight on the... View Details

Keywords: by Scott Van Voorhis; Technology

22 Apr 2019
HBS Seminar

Francesca Rossi, AI Ethics Global Leader, IBM

26 Aug 2024
Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details

Keywords: by Michael Blanding; Information Technology; Information; Technology

18–19 Nov 2022
HBS Alumni Events

D^3 Catalyst: Building AI Companies

The Building AI Companies D^3 Catalyst Program is focused on the opportunities and challenges created by the digital transformation of our economy, and the emergence of digital networks and artificial intelligence (AI) as a foundation of the modern organization - both... View Details

September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details

Keywords: by Ben Rand; Technology

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

Opportunity: Customers’ Routines When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions How Humans Outshine AI in Adapting to Change Feedback or ideas to share? Email the Working... View Details

Keywords: by Rachel Layne; Technology; Information Technology

01 Mar 2023
News

Is AI OK?

use of AI in everything from facial recognition to predictive sentencing. She found it nonetheless. The online rental platform uses its pricing tool to increase host revenues by dynamically adjusting rental... View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

performance the biggest boost. AI helped lift the lower-end group’s performance by 43 percent compared to previous scores. For top-rated performers, that figure was 17 percent. “There's still a skill... View Details

Keywords: by Rachel Layne; Information Technology; Technology

11 Oct 2024
Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

localities that help families resettle were utilized at a steady rate, while only reducing eventual employment by 2 percent. Tapping into AI in additional countries Finding ways to strike a balance between... View Details

Keywords: by Ben Rand; Technology; Information Technology

26 Jan 2025
News

Leadership When Everyone Has AI | Davos Panel by Charter x Valence and WP Intelligence

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

work? Iansiti: Netflix has been using AI for many years in a lot of different ways, for example, by learning how people choose movies according to the thumbprint picture that appears on the Netflix service.... View Details

Keywords: by Dina Gerdeman

Web

Generative AI - Alumni

Careers Generative AI Careers Generative AI In today's dynamic job market, Generative Artificial Intelligence (GenAI) stands out as a powerful ally for job seekers, offering personalized insights into... View Details

12 Oct 2021
News

AI Can Bring More Equity To The Workplace And Consumer Markets By Implementing These Conditions

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

with thoughtful design, AI language models could help reduce biases in portals specifically and in health care generally. Such technology could reduce inequities by eliminating language nuances that may... View Details

Keywords: by Ben Rand; Health

09 Aug 2022
Cold Call Podcast

A Lesson from Google: Can AI Bias be Monitored Internally?

Keywords: Re: Tsedal Neeley

11 AM – 12:30 PM EDT, 12 Mar 2025
Virtual Programming

"Storrowed": Getting Hands-on with Generative AI

"Storrowed" is a Generative AI session created and led by HBS professor Mitch Weiss to build that proficiency. In a lively, interactive fashion he introduces the latest in generative AI techniques for innovation and more broadly. View Details

March 2025
Case

Harvey: AI for Lawyers

By: Suraj Srinivasan, Charles Krumholz and Radhika Kak

In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details