bricks and mortar stores - Publications - Faculty & Research

21 Apr 2015
First Look

First Look: April 21

ever-growing e-commerce site, and fierce competition, Amoruso wondered what opportunity to tackle next. Should she concentrate on product line expansion into lingerie, swimwear, cosmetics, and fragrances?... View Details

Keywords: Carmen Nobel & Sean Silverthorne

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

papers about "The Value of a Free Customer" and "The Value of a Customer in a Social Networked World." Thomas Steenburgh: I am spending time thinking of a few different things. I have a working paper with a few graduates from our DBA... View Details

Keywords: by Sean Silverthorne

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

information about products rather than to make direct purchases. It is not surprising that apparel led the list: For every dollar spent on apparel online, consumers who visited online apparel sites spent $2.92 purchasing apparel from catalogs or View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

26 Aug 2024
Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details

Keywords: by Michael Blanding; Information Technology; Information; Technology

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

enough to get better; you have to "get different" — for example, in the way that GE went from manufacturing to services or Charles Schwab went from bricks and mortar... View Details

Keywords: by Staff

18 Feb 2015
First Look

First Look: February 18

http://www.pearsonhighered.com/educator/product/Managerial-Accounting-Decision-Making-and-Motivating-Performance/9780137024872.page February 2015 Rajiv Lal Retail Revolution: Will Your Brick & Mortar... View Details

Keywords: Sean Silverthorne

26 Feb 2008
First Look

First Look: February 26, 2008

Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding... View Details

Keywords: Martha Lagace

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both brick-and-mortar View Details

03 Mar 2009
First Look

First Look: March 3, 2009

Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, View Details