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(82)
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Show Results For
- All HBS Web
(82)
- People (1)
- News (24)
- Research (51)
- Multimedia (2)
- Faculty Publications (29)
- 13 Dec 2011
- First Look
First Look: Dec. 13
PublicationsAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Publication:Journal of... View Details
Keywords: Sean Silverthorne
- 13 Feb 2007
- First Look
First Look: February 13, 2007
Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh... View Details
Keywords: Martha Lagace
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
call an online competition dampening effect. “Especially if your competition is coming from pure e-tail like Amazon—by offering to price match as the sole brick and mortar... View Details
- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
Rajiv Lal
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
the world's most dominant retailers. Could Brandless change the way consumers bought the essential items that filled their pantries and medicine cabinets? Industry pundits had long predicted both the death of brands View Details
Keywords: Dina Gerdeman
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move into brick and View Details
Keywords: Dina Gerdeman
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
pandemic carry over to a post-pandemic time? If so, opportunities abound for restaurant operators to reduce brick and mortar dine-in access in favor of ghost or virtual kitchen... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? lays out the thesis that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and... View Details
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
entirely brick and mortar body coaching business. Several months later when it was time to implement the plan Surette developed, Brady asked Surette to join his team full-time... View Details
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
entirely brick and mortar body coaching business. Several months later when it was time to implement the plan Surette developed, Brady asked Surette to join his team full-time... View Details
Keywords: Consumer Products / Retail
- Winter 2021
- Editorial
Introduction
This issue of Negotiation Journal is dedicated to the theme of artificial intelligence, technology, and negotiation. It arose from a Program on Negotiation (PON) working conference on that important topic held virtually on May 17–18. The conference was not the... View Details
Wheeler, Michael A. "Introduction." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 5–12.
- 15 May 2012
- First Look
First Look: May 15
PublicationsThe Two Facets of Collaboration: Cooperation and Coordination in Strategic Alliances Authors:Ranjay Gulati, Franz Wohlgezogen, and Pavel Zhelyazkov Publication:The Academy of Management Annals... View Details
Keywords: Carmen Nobel
- 01 Apr 1996
- News
Stewards of the Seventh Generation
is lost money." Sam Johnson (MBA '52) loves to tell the story about how his grandfather once sold the family's famed floor wax to a London shopkeeper. One presumably foggy day in 1913, the elder Johnson entered a hardware store View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
retailers fail to satisfy. If a consumer needs to touch a fabric, smell a cologne, or sample food, bricks and mortar have an advantage (but only if it can solve the free rider... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
precious shelf space inside its brick and mortar stores. “Target realized the importance of devoting the time, attention, skill, and strategy to... View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
discussion. As part of that experience, executives use LEGO bricks to build models that reflect their positive and negative experiences. “It’s not about building objects. It’s about solving problems,”... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
and mortar big box stores instead. Amazon, unburdened by such real estate, was easily able to mobilize Internet capabilities in order to capture a dominant share of a... View Details
- 01 Mar 2018
- News
Every Trick in the Book
beloved,” she says. But beloved didn’t pay the bills, and by 2015, after decades of pressure from big chains and the internet, the small, independent store was on the verge of... View Details
Keywords: April White