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Show Results For
- All HBS Web
(3,830)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
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- 20 Sep 2021
- News
What Brands like Reebok Can Learn from Hollywood Reboots
- 04 Mar 2025
- News
The Evolution of Luxury Brand Porsche
- 25 Feb 2020
- News
Pricing Policies That Protect Your Brand
- 09 Dec 2016
- News
How Wayfair Built a Furniture Brand from Scratch
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book... View Details
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 19 Feb 2010
- News
Can the Tiger Woods brand be repaired?
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 03 Feb 2015
- News
Jury out on how win might affect Patriots brand
- 02 Sep 2014
- News
New Fashion Brand Honors Grandmother's Stylish Legacy
- 20 Jul 2023
- News
The Rising Value of Brand Valuation
- 26 Mar 2010
- News
Forge ahead, and build your brand
- 15 Aug 2024
- News
How AI Can Power Brand Management
- 09 Jul 2024
- News
Non-Fungible Tokens (NFTs) and Brand Building
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 25 Oct 2015
- News
Legacy Brands And Millenials: The Art Of Courtship
- 16 Jan 2009
- News