brand - Publications - Faculty & Research

Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book... View Details

Keywords: Publishing Industries (except Internet); Information

26 Mar 2010
News

Forge ahead, and build your brand

15 Aug 2024
News

How AI Can Power Brand Management

09 Jul 2024
News

Non-Fungible Tokens (NFTs) and Brand Building

20 Jul 2023
News

The Rising Value of Brand Valuation

20 Sep 2013
News

A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn

19 Feb 2010
News

Can the Tiger Woods brand be repaired?

24 Sep 2018
News

Why Bad “Plot Twists” Ruin Brand Stories

02 Mar 2009
News

Gender-Bending Brands an Easy Way to Increase Product Reach

02 Sep 2014
News

New Fashion Brand Honors Grandmother's Stylish Legacy

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details

Keywords: April White

23 Jan 2020
News

It has never been easier to launch a new brand

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details

19 Mar 2014
News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Professional Services