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Show Results For
- All HBS Web
(1,184)
- People (1)
- News (421)
- Research (661)
- Events (6)
- Multimedia (7)
- Faculty Publications (211)
- 08 Nov 2018
- News
Could Big Data Replace the Creative Director at the Gap?
- 2014
- Other Unpublished Work
Using Big Data to Improve Social Policy
By: Himabindu Lakkaraju, Jon Kleinberg, Jure Leskovec, Jens Ludwig and Sendhil Mullainathan
- March 2024
- Teaching Note
Safecast: Bootstrapping Human Capital to Big Data
By: Ethan Bernstein
Teaching Note for HBS Case No. 419-033. View Details
- 01 Feb 2018
- News
Can big data revolutionise policymaking by governments?
- December 2017
- Teaching Note
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095. View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
Source: peterhowell Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart View Details
Keywords: by Dina Gerdeman
- 27 Jul 2017
- News
The Revolution in Advertising: From Don Draper to Big Data
- 17 Mar 2015
- News
The Success of Monitoring the Economy With Big Data
- 09 Dec 2015
- Working Paper Summaries
Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life
- Article
Core Earnings: New Data and Evidence
By: Ethan Rouen, Eric C. So and Charles C.Y. Wang
Using a novel dataset, we show that components of firms' GAAP earnings stemming from ancillary business activities or transitory shocks are significant in frequency and magnitude. These components have grown over time and are dispersed across various sections of the... View Details
Keywords: Core Earnings; Transitory Earnings; Non-operating Earnings; Quantitative Disclosures; Equity Valuation; Big Data; Business Earnings; Financial Reporting; Valuation; Analytics and Data Science
Rouen, Ethan, Eric C. So, and Charles C.Y. Wang. "Core Earnings: New Data and Evidence." Journal of Financial Economics 142, no. 3 (December 2021): 1068–1091.
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- 2019
- Article
Does Big Data Enhance Firm Innovation Competency? The Mediating Role of Data-driven Insights
By: Maryam Ghasemaghaei and Goran Calic
Grounded in gestalt insight learning theory and organizational learning theory, we collected data from 280 middle and top-level managers to investigate the impact of each big data characteristic (i.e., data volume, data velocity, data variety, and data veracity) on... View Details
Ghasemaghaei, Maryam, and Goran Calic. "Does Big Data Enhance Firm Innovation Competency? The Mediating Role of Data-driven Insights." Journal of Business Research 104 (2019): 69–84.
- 10 Jun 2017
- News
How big data helped secure Emmanuel Macron’s astounding victory
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- July 2015 (Revised October 2017)
- Case
Podium Data: Harnessing the Power of Big Data Analytics
By: Lynda M. Applegate, Karim R. Lakhani and Nicole Bucala
Applegate, Lynda M., Karim R. Lakhani, and Nicole Bucala. "Podium Data: Harnessing the Power of Big Data Analytics." Harvard Business School Case 816-007, July 2015. (Revised October 2017.)
- Article
Big Other: Surveillance Capitalism and the Prospects of an Information Civilization
By: Shoshana Zuboff
This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- Fall 2012
- Article
How 'Big Data' Is Different
Many people today in the information technology world and in corporate boardrooms are talking about "big data." Many believe that, for companies that get it right, big data will be able to unleash new organizational capabilities and value. But what does the term "big... View Details
Keywords: Big Data; Analytics; Mathematical Methods; Information Management; Information Technology Industry
Davenport, Thomas H., Paul Barth, and Randy Bean. "How 'Big Data' Is Different." MIT Sloan Management Review 54, no. 1 (Fall 2012).
- 17 Dec 2015
- News
New Research: Big Data Offers New Possibilities for City Planners
- Article
Mining Big Data to Extract Patterns and Predict Real-Life Outcomes
By: Michal Kosinki, Yilun Wang, Himabindu Lakkaraju and Jure Leskovec
Kosinki, Michal, Yilun Wang, Himabindu Lakkaraju, and Jure Leskovec. "Mining Big Data to Extract Patterns and Predict Real-Life Outcomes." Psychological Methods 21, no. 4 (December 2016): 493–506.