Publications

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January 1988 (Revised July 1989)
Case

Bella Beauty Products, Inc. (A)

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry

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23 Aug 2018
News

Is “Gender-Neutral” Just A Beauty Buzzword — Or Something Greater?

August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

September 2005 (Revised November 2006)
Case

AmorePacific: From Local to Global Beauty

By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron

Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details

Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea

March 2014
Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora

Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details

Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

January 1989
Supplement

Bella Beauty Products, Inc. (G), Supplement

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry

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13 May 2013
Blog Post

Learning about the science in beauty

life as a consultant!). In fact, it’s been incredible to leverage all my experience at BCG while at Sephora. So for those of you spending your summers in consulting know that while it doesn’t pay off in beauty products, it does end up... View Details

Keywords: Consulting; Consumer Products / Retail

21 Nov 2023
News

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

January 1994
Exercise

Walt Disney Company's Sleeping Beauty Bonds

By: Carliss Y. Baldwin

Walt Disney Co. issues a 100-year bond. This case describes the terms of the bond and immediate capital market reaction. View Details

Keywords: Capital Markets; Cash Flow; Debt Securities; Bonds; Interest Rates; Value

2006
Working Paper

Globalizing the Beauty Business before 1980

By: Geoffrey Jones

Read Now

06 Oct 2022
News

The History of the Beauty Industry

March 2016 (Revised August 2022)
Case

Fair & Lovely vs. Dark is Beautiful

By: Rohit Deshpande and Saloni Chaturvedi

Women of Worth (WOW) is an organization that seeks to empower women through training and workshops. The organization has also fought against discrimination based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known... View Details

Keywords: Prejudice and Bias; Race; Marketing; Social Issues; Beauty and Cosmetics Industry