baseball - Publications - Faculty & Research

August 2014
Case

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton

Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details

Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry

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June 2024 (Revised September 2024)
Case

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details

Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry

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24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

stories contain pearls of management wisdom for today’s executives looking to lead with excellence. “Without exception, all these people are opportunity seekers,” says Simons of the leaders profiled, which include former British Prime Minister Margaret Thatcher and... View Details

Keywords: by Avery Forman

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

very intense.” In the same way, managers should be in tune with whether employees are working too hard and should encourage them to take breaks to avoid burning out. 9. Play the long game. Sanders learned important life lessons from watching his fellow View Details

Keywords: by Avery Forman; Sports

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

generate enough momentum to keep going after his retirement. “So the question for executives is, how do you build an infrastructure around these star-talent-recruitment decisions that means you can capitalize on this for the long term?” You Might Also Like: Is View Details

Keywords: by Avery Forman; Sports

25 Apr 2012
Research & Ideas

The Importance of Teaming

Editor's note: Many managers are taught to think of teams as carefully designed, static groups of individuals who, like a baseball team or improv comedy troupe, have ample time to practice interacting successfully and efficiently. The... View Details

Keywords: Re: Amy C. Edmondson

07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

time because they do not distinguish between the two." Revising Expectations Ghosh notes that venture capitalists could help mitigate personal failures by allowing for the expectation of company growing pains. He points out that a View Details

Keywords: by Carmen Nobel

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Gocheok Sky Dome [a large domed baseball stadium in Seoul] in my lifetime? And my answer back then was, ‘No.’” “BTS was like a startup,” says Koo, who was an early fan of the band. “They had no resources. They needed to differentiate.”... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

piece of paper, or likely even for a ticket to a local minor league baseball game (which is more or less a deed to a seat). But plenty of people would pay that much for the deed to a house.* *Technically, people are generally paying for... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

14 Jun 2021
Op-Ed

When Your Nerves Get the Best of You, Change the Narrative

a backyard, toting a ball and bat and wearing his baseball cap. “I’m the greatest hitter in the world,” he announces. Then he tosses the ball into the air. A swing—and a miss. “Strike one!” he yells. "We too have the ability to channel... View Details

Keywords: by Francesca Gino

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

All over the world, people in pain turn to rituals in the face of loss—no matter if it's the death of a loved one (dressing in black, for example), the end of a relationship (burning old love letters), or the crushing defeat in a Little League View Details

Keywords: by Carmen Nobel

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

Stadium (with 85,600 seats) was reconfigured into Turner Field, capacity 50,000, over a period of seven months and a cost of $200 million. The retrofit worked well for 20 years, when the site served as home to the Atlanta Braves baseball... View Details

Keywords: by Julia Hanna; Sports

02 Apr 2018
Research & Ideas

Is 'Gut Feel' a Good Reason to Invest in a Startup?

overall, the companies that were successful had much higher performance. “Putting it into baseball terms, investors who relied on their gut feel had a lower batting average, but more home runs,” Huang says. In the current paper, she... View Details

Keywords: by Michael Blanding; Financial Services

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

didn't have a gun, either, but said he'd ask around. He tried several coaches and the operator of a baseball camp, but these leads came up dry. Then, out of the blue, he got a call from someone else looking for a favor, a coach involved... View Details

Keywords: by Michael Wheeler

08 Jun 2021
Research & Ideas

Tell Me What to Do: When Bad News Is a Big Relief

common. Case in point: In March 2019, doctors told Milwaukee Brewers pitcher Corey Knebel that it was up to him whether to end his baseball season early to get a partially torn ligament in his elbow repaired. Doctors likely would have... View Details

Keywords: by Michael Blanding

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

Personality? Marketing Maria: Managing the Athlete Endorsement Million-dollar endorsement deals were made and broken by how baseball players on the Boston Red Sox and Colorado Rockies performed in the 2007 World Series. HBS professor... View Details

Keywords: by Staff; Sports; Publishing; Auto

08 Jan 2016
Research & Ideas

Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

Are coaches worth the multimillion-dollar salaries they are offered? Is the same true of managers in the business world? Just what is the value of a top manager to the organization and employees? Do baseball managers improve performance?... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

management. "I have two six-year-olds. The Red Sox have acquired them as lifelong customers, with very little expense on the team's part. And for the next 80-plus years, they'll be Red Sox fans without the chance of another Major League View Details

Keywords: by Carmen Nobel; Sports; Financial Services

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the value created and... View Details

Keywords: by Sarah Jane Gilbert; Sports

01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

When managers need help leading through turbulent times, Harvard Business School professor Rosabeth Moss Kanter suggests taking wisdom from the sayings of that expert on confusion, Yogi Berra. "When you come to a fork in the road," Kanter quotes the former... View Details

Keywords: by Sean Silverthorne

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