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Show Results For
- All HBS Web
(1,947)
- People (8)
- News (646)
- Research (548)
- Events (14)
- Multimedia (61)
- Faculty Publications (407)
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
Philosophers have talked by turns about both the "wisdom" and "madness" of crowds. But when it comes to assessing and funding the arts, just how wise are crowds—and how does their wisdom compare to that of art experts? HBS Associate... View Details
Keywords: Entertainment & Recreation
- Web
The Art of "Posting" - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets... View Details
- 12 Jan 2016
- Video
The Schwartz Art Collection: Portal to the World
- 01 Mar 2016
- News
Art Collecting’s New Egalitarianism
+ ONLINE web-only content Art collecting is no longer only the province of pricey auction houses. “You don’t need millions of dollars to do what I do,” says Marc Weidner (MBA 2007), a director at Lazard whose 15-year-old personal... View Details
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- 17 Feb 2016
- News
The Power of Art
The New York Times checked in with for-profit art broker Artlifting. The young company, which represents homeless and disabled artists, now has seven employees and works with more than 70 artists in eight cities. It has sold artwork for... View Details
- Fast Answer
Patent terminology: Prior art
What is prior art how it can be used in patenting? In order to ensure that an invention is new and non-obvious (and therefore patentable), patent examiners conduct a prior art search. In this context the... View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- May 1993
- Case
Nasus School of Art
Herzlinger, Regina E. "Nasus School of Art." Harvard Business School Case 193-113, May 1993.
- 15 May 2019
- Blog Post
Instagram Takeover - Arts Society Trek in NYC
co-president of the Arts Society, Graciela Arango, takes us to New York City for the Annual Arts Trek. Graciela Arango is a first-year (RC) student originally from Panama City, Panama and received her... View Details
- 10 May 2013
- News
Innovation in the arts
- 07 Mar 2008
- News
Art of retaining professionals
- September 1979 (Revised July 1993)
- Background Note
Liberal Art of Accounting
By: William J. Bruns Jr. and Julie H. Hertenstein
Keywords: Accounting
Bruns, William J., Jr., and Julie H. Hertenstein. "Liberal Art of Accounting." Harvard Business School Background Note 180-024, September 1979. (Revised July 1993.)
- 07 May 2012
- News
The Art of Haggling
- 01 Aug 2017
- News
When Art Met Finance
exhibition “Everything That’s Interesting Is New,” The Dakis Joannou Collection, The Factory, Athens School of Fine Arts, Athens, 1996. (Photo via Artsy) Jeffrey Deitch’s (MBA 1978) friends were surprised when the New York art critic... View Details
Keywords: Arts, Entertainment
- Web
Art Society | MBA
Art Society All recognized student clubs are part of a 501(c)(3) non-profit tax exempt organization, called Student Clubs of HBS, Inc. Each student club at HBS is open to all matriculated HBS students and their registered partners. To... View Details
- 17 Nov 2008
- Research & Ideas
Decoding the Artful Sidestep
We heard question-dodging in the U.S. presidential debates not long ago. And everyone hears it in normal political discourse, in business meetings, and in typical daily life—but are people really listening? Sometimes, it seems, individuals who are asked a difficult... View Details
Keywords: by Martha Lagace
- October 2011 (Revised September 2014)
- Case
Paddle8: Painting a New Picture of the Art Market
By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details
Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)
Khaire, Mukti. "Paddle8: Painting a New Picture of the Art Market." Harvard Business School Case 812-047, October 2011. (Revised September 2014.)
- Web
Schwartz Art Collection | About
Schwartz Art Collection Displayed throughout the campus to inspire students to think creatively and incorporate art into their lives. About the Collection View the Art Play The... View Details