artificial intelligence - Publications - Faculty & Research

25 Mar 2020
Podcast

Data-centric business: Inside the artificial intelligence factory

Artificial intelligence seems to have repealed the laws of business physics, allowing “digital native” companies to grow at the stroke of a key and cross traditional market boundaries unimpeded. In their new book, Competing in the Age of AI: Strategy and Leadership... View Details

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

Citation

Educators

Purchase

Summer 2024
Article

The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms

By: Hanna Halaburda, Jeffrey Prince, D. Daniel Sokol and Feng Zhu

In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries, beyond just the high-profile “Big... View Details

Keywords: Digital Transformation; Digital Platforms; AI and Machine Learning

Citation

Read Now

September 2019
Supplement

Vodafone: Managing Advanced Technologies and Artificial Intelligence

By: William R. Kerr

Citation

Purchase

July 1988 (Revised March 1992)
Background Note

Making Sense of the Artificial Intelligence Marketplace

Citation

Find at Harvard

13 Jul 2017
News

What Artificial Intelligence Reveals About Urban Change

24 Sep 2018
News

Harvard Business School to Expand Case Studies Related to Artificial Intelligence

09 Aug 2023
Podcast

Complex systems: From supply chains to artificial intelligence

Can the U.S. reshore its way to stability and security? How will AI reshape the workforce and higher education? Yossi Sheffi, Director of the MIT Center for Transportation and Logistics, on supply chains, AI, and manufacturing. View Details

14 Dec 2024
News

Artificial Intelligence for Development: Shaping the World’s Future

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

Citation

Purchase

24 Sep 2024
News

Artificial Intelligence Disclosures Are Key to Customer Trust

24 Apr 2022
News

Artificial Intelligence Is Stuck In A Narrow Rut

05 Dec 2019
News

How Artificial Intelligence Can Set Meaningful Sales Goals

17 Oct 2019
News

How Artificial Intelligence Is Changing Health Care Delivery

10 Dec 2021
News

New NYC Law Restricts Hiring Based on Artificial Intelligence

November 2, 2021
Article

The Cultural Benefits of Artificial Intelligence in the Enterprise

By: Sam Ransbotham, François Candelon, David Kiron, Burt LaFountain and Shervin Khodabandeh

The 2021 MIT SMR-BCG report identifies a wide range of AI-related cultural benefits at both the team and organizational levels. Whether it’s reconsidering business assumptions or empowering teams, managing the dynamics across culture, AI use, and organizational... View Details

Keywords: AI and Machine Learning; Organizational Culture; Performance Effectiveness

Citation

Register to Read

Fast Answer

How Do I Cite Generative Artificial Intelligence (AI) tools?

Students should consider the use of Chat-GPT and similar generative AI technologies the same as using the internet, and therefore follow the same school guidance regarding its usage. Below is an overview of citation... View Details