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- All HBS Web
(3,991)
- People (3)
- News (397)
- Research (2,959)
- Events (28)
- Multimedia (18)
- Faculty Publications (2,269)
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- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- 2002
- Chapter
International Negotiation Analysis
- February 1984
- Background Note
Sustainable Growth Analysis
Keywords: Business Growth and Maturation
Sahlman, William A. "Sustainable Growth Analysis." Harvard Business School Background Note 284-059, February 1984.
- March 2021
- Exercise
Marketplace Analysis Exercise
Kominers, Scott Duke. "Marketplace Analysis Exercise." Harvard Business School Exercise 821-118, March 2021.
- August 2016 (Revised November 2019)
- Supplement
eSig: Growth Analysis
By: Mark N. Roberge and Thomas R. Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details
- October 2000 (Revised March 2004)
- Background Note
Variance Analysis and Flexible Budgeting
By: Robert S. Kaplan
Facilitates the teaching of cases on variance analysis and flexible budgeting. Uses algebra, diagrams, and numerical examples to illustrate the calculation of price, quantity, and mix variances for revenues and costs, and a flexible budget for analyzing indirect and... View Details
Kaplan, Robert S. "Variance Analysis and Flexible Budgeting." Harvard Business School Background Note 101-039, October 2000. (Revised March 2004.)
- September 1997
- Background Note
Note on Political Risk Analysis
By: Debora L. Spar
Describes the emergence and subsequent decline of the political risk analysis industry. Discusses what political risk means for multinational firms and various ways in which firms have tried to analyze and grapple with these risks. View Details
Spar, Debora L., Heidi Deringer, and Jennifer Wang. "Note on Political Risk Analysis." Harvard Business School Background Note 798-022, September 1997.
- November 1980 (Revised December 1982)
- Background Note
Cost Systems Analysis
Sandretto, Michael J. "Cost Systems Analysis." Harvard Business School Background Note 181-059, November 1980. (Revised December 1982.)
- February 1999 (Revised March 1999)
- Exercise
Investment Analysis Exercises
By: Dwight B. Crane and Penny Joseph
To teach present value analysis. View Details
Keywords: Investment
Crane, Dwight B., and Penny Joseph. "Investment Analysis Exercises." Harvard Business School Exercise 299-049, February 1999. (Revised March 1999.)
- August 2005 (Revised March 2006)
- Exercise
Data Analysis Exercise
By: Frances X. Frei
Frei, Frances X. "Data Analysis Exercise." Harvard Business School Exercise 606-034, August 2005. (Revised March 2006.)
- February 1992
- Case
Negotiation Analysis Consultants
By: Paul A. Vatter
Keywords: Negotiation
Vatter, Paul A. "Negotiation Analysis Consultants." Harvard Business School Case 892-014, February 1992.
- December 1995 (Revised July 1997)
- Background Note
Breakeven Analysis (Abridged)
Schleifer, Arthur, Jr. "Breakeven Analysis (Abridged)." Harvard Business School Background Note 396-211, December 1995. (Revised July 1997.)
- January 2006
- Tutorial
Alternative Choice Decisions Analysis
By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details
- February 2010
- Background Note
Marketing Analysis Toolkit: Market Size and Market Share Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
- December 1994
- Background Note
Cost System Analysis
By: Robert S. Kaplan
Describes six characteristics of cost systems: standard vs. actual costs; job-order vs. process costing; variable vs. full costs; disaggregate vs. aggregate cost accumulation; and specific vs. average rates for labor and overhead. A rewritten version of an earlier... View Details
Kaplan, Robert S. "Cost System Analysis." Harvard Business School Background Note 195-181, December 1994.
- August 2020 (Revised December 2020)
- Background Note
A Note on Ethical Analysis
By: Nien-hê Hsieh
To engage in ethical analysis is to answer such questions as “What is the right thing to do?” “What does it mean to be a good person?” “How should I live my life?” Ethical analysis, on its own, is often not adequate for doing the right thing or being a good... View Details
Hsieh, Nien-hê. "A Note on Ethical Analysis." Harvard Business School Background Note 321-038, August 2020. (Revised December 2020.)
- 2007
- Text Book
Business Analysis and Valuation: Using Financial Statements
By: Paul M. Healy and Krishna G. Palepu
Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for... View Details
Healy, Paul M., and Krishna G. Palepu. Business Analysis and Valuation: Using Financial Statements. 4th ed. Mason, OH: Thomson South-Western, 2007.
- May 1979 (Revised August 2013)
- Background Note
Financial Analysis of Real Property Investments
Develops a conceptual framework for financial analysis of real estate investments, taking into consideration the necessity for baseline data, project trends, and forecast discontinuities. View Details
Keywords: Forecasting and Prediction; Investment Return; Trends; Real Estate Industry; Financial Services Industry
Poorvu, William J. "Financial Analysis of Real Property Investments." Harvard Business School Background Note 379-193, May 1979. (Revised August 2013.)