aliens - Publications - Faculty & Research

08 Apr 2010
Working Paper Summaries

Multinational Strategies and Developing Countries in Historical Perspective

12 Sep 2023
What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

losses from alienated consumers disagreeing with marketing that celebrated diversity. As you look over the proposal from human resources, you note that the revised program will be required of all new employees. It seems reasonable. It... View Details

Keywords: by James Heskett

2019
Working Paper

Rehabilitating Corporate Purpose

By: Malcolm S. Salter

In this paper, I address how the ascendance of the theory of shareholder value maximization into the central consciousness of public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach... View Details

Keywords: Capitalism; Justice; Corporate Purpose; Shareholder Value Maximization; Ethical Reciprocity; Economic Systems; Business Ventures; Mission and Purpose; Ethics; Corporate Social Responsibility and Impact

Citation

SSRN

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17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

26 May 2022
HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

would embroil the company in an ugly fight—one that risked alienating some shareholders—but he felt strongly that Apple should champion its customers’ basic human right to privacy. “We believe that a company that has values and acts on... View Details

Keywords: by Avery Forman

01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

the two countries have managed to alienate each other. It includes everything from blame about COVID-19 to suppression of minorities in China to the US policy toward Taiwan and “One China” to military action in waters adjacent to China to... View Details

Keywords: Re: James L. Heskett

17 Oct 2022
Research & Ideas

Why Quiet Quitters Need More Than Money to Re-Engage

Employees are feeling alienated Abdelal and DeLong see all of these phenomena as stemming from a common cause: the rise of contractual relationships with employees in place of emotional investment. “We’ve moved more and more from the... View Details

Keywords: by Michael Blanding

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

faced with a situation in which a decision to move jobs overseas to reduce costs and preserve profit performance appeared to be alienating workers, customers, and even the president of the United States. Harley-Davidson had long been held... View Details

Keywords: by James Heskett; Auto

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

as far from the office as possible, fearing it would alienate some employees. But that doesn't mean his spiritual values have no place at work. He said he distills his Muslim beliefs into a set of ethics that help him guide the business.... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

"jerk" be tapped with some degree of consistency? Is it worth it? What do you think? Original Article The annoying employee who makes his numbers while alienating those around him will gain needed attention in the coming months... View Details

Keywords: by James Heskett

20 Sep 2022
Research & Ideas

How Partisan Politics Play Out in American Boardrooms

inequities, such as conducting internal company climate surveys and anti-bias trainings. Finally, she says, companies need to be aware that taking a strong stance on controversial political issues may end up alienating current and future... View Details

Keywords: by Pamela Reynolds

02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

of its employees, Disney ran the risk of alienating portions of all of its constituencies as well as those holding political sway over the home state of its Disney World. The sense of many responses to the column was that Disney CEO Bob... View Details

Keywords: by James Heskett; Education

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

does that become too commercial and risk alienating parts of the public who are unwilling or unable to pay?" Along with that risk of overcommercialization, the push into new online realms also carries with it the danger that the... View Details

Keywords: by Michael Blanding; Education

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

customers, and society at large, without regard for how much it costs, with 90 percent of consumers stating that brands should be willing to suffer substantial financial losses to ensure the well-being and financial security of others. Those brands that do not run the... View Details

Keywords: by Jill Avery and Richard Edelman

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

target market and they don’t care if they alienate others.” “The challenge is to find the nugget of insight from this huge amount of data” Not every brand can get away with political messaging, however. John says a friend who sells... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

are unique because: They battle against what DeLong called a natural gravitational pull toward alienation within organizational life. "In other words, if you ignore your employees over time, they will start to feel left out and... View Details

Keywords: by Martha Lagace

23 May 2023
Research & Ideas

Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'

James W. Riley has been confronted with questions of identity and alienation since he was a teenage graffiti artist navigating 1990s Los Angeles. “I’ve always had this notion of going places and being in spaces that maybe subtly said,... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

04 Nov 2010
What Do You Think?

Why Do We Chase Stars?

evolved in management by gender bias with skills and talents so alien to their male counterparts that they are uniquely powerful in an information world?" Other questions come to mind. Do we continue to overstate the portability of... View Details

Keywords: by Jim Heskett

11 Mar 2013
Research & Ideas

Marissa Mayer Should Bridge Distance Gap with Remote Workers

alienated from the organization and may leave. The lack of policies to support employees' personal lives in this new model, such as high-quality on-site day care, also has negative consequences. Remote workers who may have been willing to... View Details

Keywords: by Lakshmi Ramarajan; Publishing; Web Services

25 Aug 2017
Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A company that is seen as... View Details

Keywords: by Gautam Mukunda

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