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Show Results For
- All HBS Web
(632)
- People (1)
- News (153)
- Research (397)
- Events (2)
- Multimedia (10)
- Faculty Publications (258)
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- May 2016 (Revised August 2022)
- Case
RegionFly: Cutting Costs in the Airline Industry
By: Susanna Gallani and Eva Labro
RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward... View Details
Keywords: Recession; Downsizing; Profitability; Cost Management; Profit; Luxury; Competitive Strategy; Mergers and Acquisitions; Business Divisions; Logistics; Decision Making; Strategic Planning; Air Transportation Industry
Gallani, Susanna, and Eva Labro. "RegionFly: Cutting Costs in the Airline Industry." Harvard Business School Case 116-047, May 2016. (Revised August 2022.)
- April 2012
- Case
People Express Airlines
By: Thomas R. Eisenmann and Lauren Barley
Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal... View Details
Keywords: Strategy; Air Transportation; Business Exit or Shutdown; Business Growth and Maturation; Organizational Structure; Entrepreneurship; Failure; Human Resources; Business Startups; Air Transportation Industry
Eisenmann, Thomas R., and Lauren Barley. "People Express Airlines." Harvard Business School Case 812-134, April 2012.
- November 2008
- Supplement
Malaysia Airlines (B)
El-Hage, Nabil N. "Malaysia Airlines (B)." Harvard Business School Supplement 209-081, November 2008.
- October 1987
- Case
Malaysian Airline System
By: James I. Cash Jr. and Arthur L. Gilbert
Cash, James I., Jr., and Arthur L. Gilbert. "Malaysian Airline System." Harvard Business School Case 188-032, October 1987.
- February 2019
- Supplement
Alaska Airlines Video Supplement (B)
By: Ranjay Gulati
Gulati, Ranjay. "Alaska Airlines Video Supplement (B)." Harvard Business School Multimedia/Video Supplement 419-709, February 2019.
- March 2013
- Supplement
Distribution at American Airlines (D)
By: Benjamin Edelman
Supplements the (C) case View Details
Edelman, Benjamin. "Distribution at American Airlines (D)." Harvard Business School Supplement 913-035, March 2013.
- July 1983 (Revised June 1985)
- Background Note
Note on Airline Reservation Systems
Vitale, Michael R. "Note on Airline Reservation Systems." Harvard Business School Background Note 184-009, July 1983. (Revised June 1985.)
- October 1984 (Revised June 1986)
- Case
Continental Airlines (B)
Weinberg, Martha W. "Continental Airlines (B)." Harvard Business School Case 385-007, October 1984. (Revised June 1986.)
- November 2000 (Revised March 2001)
- Case
Alaska Airlines and Flight 261 (A)
Weeks after the crash of Alaska Airlines Flight 261, 64 mechanics claim that they have been "pressured, threatened, and intimidated" into taking shortcuts. After briefly describing Alaska Airlines' history and CEO John Kelly, the case details how the airline responded... View Details
Keywords: Safety; Air Transportation; Crisis Management; Labor and Management Relations; Air Transportation Industry; Alaska
Watkins, Michael D., and Kim Slack. "Alaska Airlines and Flight 261 (A)." Harvard Business School Case 801-113, November 2000. (Revised March 2001.)
- November 1990 (Revised August 1992)
- Case
American Airlines (C): Committing to Leadership
In an effort to grow and contain costs, the airline initiates a series of cultural change programs designed to increase employee participation and decision-making, and accordingly decrease the proportion of supervisors. CTL is the most recent, and by far the most... View Details
Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Culture; Air Transportation Industry; United States
Loveman, Gary W. "American Airlines (C): Committing to Leadership." Harvard Business School Case 491-061, November 1990. (Revised August 1992.)
- August 2022
- Case
Air Wars: Deregulating the U.S. Airline Industry
By: Tom Nicholas and James Weber
In the early decades of the twentieth century, the U.S. government assisted in the development of an airline industry by subsidizing the delivery of mail and allowing mail carriers to also fly passengers. Because the government awarded mail routes to the lowest... View Details
Keywords: Government Regulation; Deregulation; Change Management; Economics; Entrepreneurship; Financial Management; Business History; Human Resources; Compensation and Benefits; Labor; Labor Unions; Leading Change; Leadership Style; Crisis Management; Industry Structures; Operations; Strategy; Adaptation; Competition; Air Transportation; Air Transportation Industry; United States
- June 2020 (Revised February 2021)
- Supplement
Accounting for Leases at American Airlines (B)
By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
This is a supplement to the “Accounting for Leases at American Airlines (A)” case. The (B) case describes American Airlines’ financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry. View Details
Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Health Pandemics; Accounting Industry; Air Transportation Industry; North and Central America; United States
Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (B)." Harvard Business School Supplement 120-113, June 2020. (Revised February 2021.)
- March 1995 (Revised October 1995)
- Case
U.S. Airline Industry in 1995, The
Describes the economic logic leading to the deregulation of the U.S. airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated... View Details
McGahan, Anita M., and Julia Kou. "U.S. Airline Industry in 1995, The." Harvard Business School Case 795-113, March 1995. (Revised October 1995.)
- November 1990 (Revised June 1991)
- Case
American Airlines (A): Strategy in the 1990s
By: Jay W. Lorsch and Gary W. Loveman
American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
- August 2009 (Revised March 2010)
- Teaching Note
Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Teaching Note for 707414. View Details
- 2021
- Working Paper
Accounting for Product Impact in the Airlines Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Aviation; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Air Transportation; Air Transportation Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Airlines Industry." Harvard Business School Working Paper, No. 21-066, November 2020. (Revised February 2021.)
- May 2017 (Revised March 2018)
- Case
David Dao on United Airlines
By: Benjamin Edelman and Jenny Sanford
In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details
Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago
Edelman, Benjamin, and Jenny Sanford. "David Dao on United Airlines." Harvard Business School Case 917-026, May 2017. (Revised March 2018.) (request a courtesy copy.)
- December 2005 (Revised May 2009)
- Case
C.R. Smith and the Birth of American Airlines
By: Anthony Mayo and Laura Gaie Singleton
Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States
Mayo, Anthony, and Laura Gaie Singleton. "C.R. Smith and the Birth of American Airlines." Harvard Business School Case 406-082, December 2005. (Revised May 2009.)
- July 1999 (Revised November 1999)
- Case
Northwest Airlines and the Detroit Snowstorm (A)
Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details
Hallowell, Roger H. "Northwest Airlines and the Detroit Snowstorm (A)." Harvard Business School Case 800-053, July 1999. (Revised November 1999.)