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- August 2017 (Revised September 2018)
- Case
Accounting Turbulence at Boeing
By: Jonas Heese, Suraj Srinivasan, David Lane and James Barnett
Unlike its rival Airbus, Boeing had used a practice called program accounting to record its commercial aircraft expenses since the 1980s. Program accounting allowed Boeing to expense estimated average costs instead of the actual production costs of an aircraft. This... View Details
- May 2017
- Case
CNS Worldwide
By: Robert J. Dolan and Karthik Easwar
CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market... View Details
- April 27, 2017
- Article
How Healthcare Can Avoid a United Airlines Fiasco
- April 14, 2017
- Article
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
- January 2017 (Revised December 2017)
- Case
Merging American Airlines and US Airways (A)
By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop
In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL). The case describes a number of critical decisions... View Details
- November 2016
- Supplement
United Airlines Operations
This video is a collection of clips that highlight aspects of United Airlines' operations View Details
- October 2016 (Revised November 2016)
- Case
DO & CO: Gourmet Entertainment
By: Juan Alcácer and Esel Çekin
This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details
Keywords: Strategy; International Expansion; Operational Constraints; Three-dimensional Growth; Value-added Approach; Brand Acquisition; Airline Catering; Airline Industry; Event Catering; Hospitality; Profitable Growth; Team Management; Competition; Talent and Talent Management; Corporate Strategy; Operations; Brands and Branding; Value Creation; Globalized Firms and Management; Expansion; Acquisition; Growth and Development Strategy; Food and Beverage Industry; Air Transportation Industry; Service Industry
- September 2016 (Revised July 2018)
- Case
United Airlines: More Out-and-Back Flying?
This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and... View Details
Keywords: Service Excellence; Service Management; Service Quality; Service Quality Competition; Services; Airline Industry; Airlines; Operational Complexity; Operational Disruptions; Operational Effectiveness; Operations Improvement; Operations Management; Operations Strategy; Air Transportation; Operations; Service Operations; Service Delivery; Performance Effectiveness; Performance Improvement; Complexity; Air Transportation Industry; United States
- August 2016 (Revised July 2017)
- Case
Singapore Airlines: Premium Goes Multi-Brand
By: Rohit Deshpande and Dawn H. Lau
Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details
- Article
Physical and Situational Inequality on Airplanes Predict Air Rage
By: K. A. DeCelles and Michael I. Norton
We posit that the modern airplane is a social microcosm of class-based society, and that the increasing incidence of “air rage” can be understood through the lens of inequality. Research on inequality typically examines the effects of relatively fixed, macrostructural... View Details
- May 2016 (Revised November 2022)
- Teaching Note
RegionFly: Cutting Costs in the Airline Industry
By: Susanna Gallani and Eva Labro
Teaching Note for HBS No. 116-047. View Details
- May 2016 (Revised August 2022)
- Case
RegionFly: Cutting Costs in the Airline Industry
By: Susanna Gallani and Eva Labro
RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward... View Details
- May 2016
- Article
Matching with Slot-Specific Priorities: Theory
By: Scott Duke Kominers and Tayfun Sönmez
We introduce a two-sided, many-to-one matching with contracts model in which agents with unit demand match to branches that may have multiple slots available to accept contracts. Each slot has its own linear priority order over contracts; a branch chooses contracts by... View Details
- April 2016
- Teaching Note
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby and Joycelyn W. Eby
This teaching note is designed to support the teaching of HBS case number 316-013, "HNA Group: Global Excellence with Chinese Characteristics." View Details
- Article
Can You Cut 'Turn Times' Without Adding Staff?
By: Ethan Bernstein and Ryan W. Buell
The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
- September 2015 (Revised July 2016)
- Case
Turkish Airlines: Widen Your World
By: Juan Alcácer and Esel Çekin
This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details
Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey
- 2015
- Book
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details
Keywords: United States; Railroad History; Airlines; Airline Industry; Air Transportation; Passenger Transportation; Cities; Urban Planning; Freighting; Change; Leadership; Public Policy; Change Leadership; Public Finance; Infrastructure; Policy; Technological Innovation; Change Management; Leading Change; Urban Development; Project Finance; Entrepreneurship; City; Transportation; Transportation Industry; Shipping Industry; Rail Industry; Air Transportation Industry; United States
- November 2014
- Teaching Note
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case set was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different... View Details
- October 2014 (Revised October 2014)
- Case
Valuation Ratios in the Airline Industry, 2013
By: Paul M. Healy and Penelope Rossano
Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. View Details