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    • News  (82)
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  • Faculty Publications  (752)

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    • News  (82)
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  • Faculty Publications  (752)
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  • November 2002 (Revised May 2003)
  • Case

DaChan Great Wall Group

By: Ray A. Goldberg and Cate Reavis
Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China. View Details
Keywords: Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China
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Goldberg, Ray A., and Cate Reavis. "DaChan Great Wall Group." Harvard Business School Case 903-416, November 2002. (Revised May 2003.)
  • September 2001 (Revised January 2003)
  • Case

Bunge Limited

A global agribusiness company based in Brazil must develop a new strategy for worldwide operations. View Details
Keywords: Operations; Global Strategy; Agribusiness; Agriculture and Agribusiness Industry; Brazil
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West, Jonathan. "Bunge Limited." Harvard Business School Case 602-073, September 2001. (Revised January 2003.)
  • August 2012 (Revised November 2012)
  • Case

Viterra

By: Ray A. Goldberg and Matthew Preble
As Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down before its sale to the Swiss-based commodity company Glencore, he reflected on his tenure, which had seen the firm grow from a Canadian-focused agricultural cooperative to an... View Details
Keywords: Change Management; Vision; Strategy And Execution; Growth Strategy; Organizational Change And Transformation; International Business; Farm Cooperatives; Agribusiness; Leading Change; Growth and Development Strategy; Market Entry and Exit; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Canada; Australia; Asia; North America; Europe
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Goldberg, Ray A., and Matthew Preble. "Viterra." Harvard Business School Case 913-401, August 2012. (Revised November 2012.)
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

different, not by being the same. In the Harvard Business School case "Yum! China," professor David E. Bell and Agribusiness Program director and senior researcher Mary Shelman examine how Yum! Brands, the parent company of KFC... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • March 2019
  • Teaching Note

Zespri Grows

By: David E. Bell and John Masko
Teaching Note for HBS No. 519-047. View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; New Zealand
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Bell, David E., and John Masko. "Zespri Grows." Harvard Business School Teaching Note 519-069, March 2019.
  • December 1998
  • Case

Grupo Industrial Bimbo S.A. (1998)

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company? View Details
Keywords: Agribusiness; Food; Global Strategy; Strength and Weakness; Expansion; Agriculture and Agribusiness Industry; United States; Mexico
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Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Grupo Industrial Bimbo S.A. (1998)." Harvard Business School Case 599-066, December 1998.
  • June 2023
  • Case

Russia's Invasion of Ukraine in 2022: Consequences for Agriculture

By: José B. Alvarez and Natalie Kindred
Russia's brutal full-scale invasion of Ukraine that begain in February 2022 caused major destruction to Ukraine's agriculture sector, one of the most productive and important in the world. This note provides a brief overview of certain singificant moments and moments... View Details
Keywords: Food; Agribusiness; War; Disruption; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Ukraine; Russia
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Alvarez, José B., and Natalie Kindred. "Russia's Invasion of Ukraine in 2022: Consequences for Agriculture." Harvard Business School Case 423-061, June 2023.
  • December 2015 (Revised February 2017)
  • Case

Unigrains

By: David E. Bell and Natalie Kindred
Unigrains is a French agribusiness-focused private equity firm that has provided specialized financing to France's agribusiness sector for decades and, as a result, cultivated a strong reputation and relationships in that space. Now that the broader investment... View Details
Keywords: Change Management; Private Equity; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; France
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Bell, David E., and Natalie Kindred. "Unigrains." Harvard Business School Case 516-051, December 2015. (Revised February 2017.)
  • October 2012
  • Case

Monsanto

By: Ray A. Goldberg
Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global food system. View Details
Keywords: Technology; Risk and Uncertainty; Information Technology; Food; Social and Collaborative Networks; Global Strategy; Agribusiness; Globalized Markets and Industries; Agriculture and Agribusiness Industry
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Goldberg, Ray A. "Monsanto." Harvard Business School Case 913-404, October 2012.
  • December 1999 (Revised June 2000)
  • Case

Smithfield Foods, Inc.

By: Ray A. Goldberg, Carin-Isabel Knoop and David Lane
Smithfield has become the number-one pork producer and processor in the world--given all the changes in the global agribusiness industry. How does the company develop its future strategy? A rewritten version of an earlier case. View Details
Keywords: Economy; Globalized Economies and Regions; Agribusiness; Globalization; Organizational Change and Adaptation; Strategic Planning; Agriculture and Agribusiness Industry
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Goldberg, Ray A., Carin-Isabel Knoop, and David Lane. "Smithfield Foods, Inc." Harvard Business School Case 900-015, December 1999. (Revised June 2000.)
  • December 2017 (Revised March 2018)
  • Case

Kellogg Company/eighteen94 capital

By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details
Keywords: CPG; Consumer Packaged Goods; Cereal; Battle Creek; Michigan; Breakfast; Snack; Agribusiness; Change Management; Growth Strategy; Corporate Venture Capital; Innovation; Startup; Brand; Brand & Product Management; Advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; Michigan; North America
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Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
  • December 2017 (Revised January 2018)
  • Case

Alltech

By: David E. Bell and Natalie Kindred
Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details
Keywords: Alltech; United States; Agribusiness; Agriculture; Animal; Animal Agriculture; Animal Feed; Livestock; Family Business; Vertical Integration; Strategy; Growth; Feed Additives; Feed Supplements; Kentucky; Growth Strategy; Family Businesses; Animal-Based Agribusiness; Acquisition; Business Growth and Maturation; Business Model; Change Management; Trends; Governance; Entrepreneurship; Growth and Development; Intellectual Property; Leadership; Management; Markets; Organizational Culture; Private Ownership; Science; Quality; Risk and Uncertainty; Research; Sales; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; Kentucky; Brazil; China
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Bell, David E., and Natalie Kindred. "Alltech." Harvard Business School Case 518-001, December 2017. (Revised January 2018.)
  • September 2007 (Revised November 2007)
  • Case

Bunge: Food, Fuel, and World Markets

By: Tarun Khanna, Santiago Mingo and Jonathan West
In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details
Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil
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Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
  • April 2018
  • Case

The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'

By: Martha J. Crawford and James Barnett
This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details
Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States
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Crawford, Martha J., and James Barnett. "The Bayer—Monsanto Merger: GMOs and 'Science for a Better Life'." Harvard Business School Case 318-075, April 2018.
  • April 1999 (Revised November 1999)
  • Case

ConAgra, Inc.: Across the Food Chain

By: Ray A. Goldberg, Carin-Isabel Knoop and Carlos A. A Gonzalez
Two years after taking over as CEO, Bruce Rohde must determine how best to deal with the changes affecting this major global agribusiness firm. He must reassess the direction of the company as well as determine in which industries it should participate. View Details
Keywords: Agribusiness; Management Teams; Organizational Change and Adaptation; Change Management; Globalization; Agriculture and Agribusiness Industry
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Goldberg, Ray A., Carin-Isabel Knoop, and Carlos A. A Gonzalez. "ConAgra, Inc.: Across the Food Chain." Harvard Business School Case 999-010, April 1999. (Revised November 1999.)
  • Research Summary

New Technologies and the Future of Food and Nutrition

By: Ray A. Goldberg
Ray A. Goldberg has been investigating the impact of new technologies on, and the functioning of, the global agribusiness system in the twenty-first century. He is currently developing a seminar to bring scientists, business leaders, academics, and consumer... View Details
  • November 2002 (Revised May 2003)
  • Case

ConAgra Foods

By: Ray A. Goldberg and Ingrid Vargas
In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details
Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., and Ingrid Vargas. "ConAgra Foods." Harvard Business School Case 903-412, November 2002. (Revised May 2003.)
  • December 2009 (Revised May 2010)
  • Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred
With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details
Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil
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Bell, David E., Marcos Fava Neves, Luciano Thome e Castro, and Natalie Kindred. "Codevasf." Harvard Business School Case 510-042, December 2009. (Revised May 2010.)
  • September 2004 (Revised January 2005)
  • Case

Brazil's WTO Cotton Case: Negotiation Through Litigation

By: Ray A. Goldberg, Robert Lawrence and J. Katherine Milligan
Brazil has just won a case action against the U.S. cotton agriculture program at the World Trade Organization. What does this mean for future agricultural programs in the United States? For future trade policies of the United States, Brazil, and others in the global... View Details
Keywords: Developing Countries and Economies; Trade; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Policy; Lawsuits and Litigation; Negotiation Process; Negotiation Types; Agriculture and Agribusiness Industry; United States; Brazil
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Goldberg, Ray A., Robert Lawrence, and J. Katherine Milligan. "Brazil's WTO Cotton Case: Negotiation Through Litigation." Harvard Business School Case 905-405, September 2004. (Revised January 2005.)
  • December 2018
  • Case

Soybean Production in Argentina: The Duhau Group

By: José B. Alvarez and Mariana Cal
Crop-planning was affected by macroeconomic factors including international disputes, commodity prices, local tax, and agricultural policies, etc. Enrique and Alejandro Duhau, co-owners of the Duhau Group, analyzed these factors, as well as technical and financial... View Details
Keywords: Trade Negotiations; Soybeans; Production; Trading; Agribusiness; Decision Making; Plant-Based Agribusiness; Decision Choices and Conditions; Decisions; Economics; Macroeconomics; Goods and Commodities; Government and Politics; International Relations; Trade; Agriculture and Agribusiness Industry; South America; Argentina
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Alvarez, José B., and Mariana Cal. "Soybean Production in Argentina: The Duhau Group." Harvard Business School Case 519-033, December 2018.
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