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- News (62)
- Research (59)
- Multimedia (18)
- Faculty Publications (28)
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- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
other dramatic pivots: Twitter was created as a text-style messaging program for a podcast company. Yelp was born as an automated email service. YouTube was originally an online dating site. Now they’re anchors of the digital world. “You... View Details
Keywords: by Lane Lambert
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
Carrier’s leaders probably didn’t anticipate this when they decided to take an action that others had taken before them—moving 1,400 jobs from the US (in this case, Indiana) to Mexico to reduce labor costs by nearly sevenfold and remain competitive globally. A View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts on the Harvard Business School... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
kids, teens, and art students to interact in online forums. On social media, Tate created no fewer than 16 Twitter feeds, 8 Facebook pages, 2 YouTube channels, a Google+ circle, and a Pinterest board, making it one of the top cultural... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
Internet search, Starbucks and coffee, YouTube and video sharing,” McDonald says. “In some cases, the names of these companies are so inextricably linked to the actual product category itself that it becomes like a verb. We ‘Google’ it.”... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
mainstream media attention on their research on wealth inequality, including this YouTube video, which has received more than 19 million views. But, Norton says, it took nearly 10 years for the media to pay attention to the line of... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time. More surprising: among the other... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
and young adulthood. It is likely that there will always be an age demographic skew to these products. But a new generation is growing up in the glare of Friendster and MySpace and YouTube and LinkedIn, and I for one don't have a clue... View Details
- 21 Aug 2012
- Research & Ideas
How to Sink a Startup
Tim Westergren of Pandora and Evan Williams of Twitter. YouTube cofounder and former CEO Chad Hurley has called the book "an invaluable alternative to real-world trial and error." A past recipient of the HBS student-voted award for... View Details
Keywords: by Garry Emmons
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
decade of technological progress will result in major changes, and I believe the site will morph into a potent and active force in people's lives. Today, Facebook is a passive vehicle where users manually post pictures, status updates, and View Details
Keywords: by Mikolaj Piskorski
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
allocated. Clickstream data was provided by ComScore, an audience measurement firm. In the development of the internet, 2008 and 2013 were landmark years. Netflix and Hulu began offering streaming services in 2008, and YouTube videos were... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and... View Details
- 23 Feb 2015
- Research & Ideas
How to Break the Expert’s Curse
sound like beginners. After playing for a minute, all the expert guitarists watched a YouTube video clip of a true beginner, who struggled to play a series of chords. They each wrote a few sentences of advice for the beginner, and then... View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
had suggested—and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue to pursue an... View Details
Keywords: Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
founded an open platform called SOFWERX to speed the rate of ideas to Navy SEALs, Army Special Forces, and the like. His team even sourced the idea for a hoverboard from a YouTube video. But how should things like SOFWERX and protypes... View Details
Keywords: Dina Gerdeman
- 27 Jan 2009
- First Look
First Look: January 27, 2009
Obama versus Clinton: The YouTube Primary Harvard Business School Case 509-032 What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the... View Details
Keywords: Martha Lagace
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
something on the screen and get information about it. I suspect we're just on the beginning of these sorts of changes. Sites like YouTube and MySpace are now owned by major media companies—Google and News Corp., respectively. The media... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
to get their daily YouTube fix. But does forbidding this distraction actually increase productivity? In this paper, researchers find that the answer is no—and that delaying gratification actually has a negative impact on employee... View Details
Keywords: by Staff
- 14 Feb 2017
- First Look
First Look at New Research: February 14
well, making Seven Bucks Productions a force to be reckoned with in the world of entertainment. Are Johnson and Garcia right to bet on a new digital channel, which is scheduled to make its debut on YouTube in the next month, and do they... View Details
Keywords: Sean Silverthorne