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  • All HBS Web  (136)
    • News  (52)
    • Research  (76)
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Show Results For

  • All HBS Web  (136)
    • News  (52)
    • Research  (76)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (32)
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  • 14 Jun 2011
  • First Look

First Look: June 14

  PublicationsThe Paradox of Excellence Authors:Thomas J. DeLong and Sara DeLong Publication:Harvard Business Review 89, no. 6 (June 2011) Abstract Why is it that so many smart, ambitious professionals are less productive and satisfied than they could be? We argue that... View Details
Keywords: Sean Silverthorne
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Luca, Abhay Aneja at the University of California-Berkeley, and Oren Reshef of Washington University in St. Louis, shows that making it easier to search for Black restaurant owners on Yelp substantially increased their demand, leading to... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

Professor of Business Administration, who coauthored the study. “Our results also suggest that a range of local businesses actually expand during periods of gentrification.” The findings are included in the new paper Nowcasting Gentrification: Using View Details
Keywords: by Dina Gerdeman
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

other dramatic pivots: Twitter was created as a text-style messaging program for a podcast company. Yelp was born as an automated email service. YouTube was originally an online dating site. Now they’re anchors of the digital world. “You... View Details
Keywords: by Lane Lambert
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

hiring decisions than humans. In these stories from our recent archives, Harvard Business School researchers outline the promises of big data—and the limitations of trying to harness data from a firehose. The Civic Benefits of Google Street View and View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Center] Related Reading: The Entrepreneurs Who Invented Economic Forecasting Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity at Scale RESEARCH PAPER: Bias in Official Fiscal Forecasts: Can Private Forecasts... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

on the review site Yelp shut permanently during the pandemic. Don’t be afraid of bankruptcy protection So, what should consumers and policymakers do now as benefits from the CARES Act are running out and a second federal stimulus package... View Details
Keywords: by Rachel Layne
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 28 Jun 2017
  • Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

restaurants awarded five stars on the popular Yelp review service managed to carry on business as usual, despite a $1 increase in the minimum wage. But restaurants with a mediocre 3.5-star rating didn’t fare as well; the same $1 wage... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult... View Details
Keywords: Re: Multiple Faculty; Technology
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

firms and nascent industries—our discovery opens several new avenues for research in entrepreneurship and organizational learning. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52337 Nowcasting the Local Economy: Using View Details
Keywords: Carmen Nobel
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

stores with higher information-gathering costs for headquarters). Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50576 Measuring Gentrification: Using Yelp Data to Quantify Neighborhood Change By: Glaeser, Edward... View Details
Keywords: Dina Gerdeman
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

Yelp from search engines, we find that Google’s exclusion of downstream competitors may have been effective. The share of Yelp’s traffic coming from Google has declined over this period, relative to traffic from Bing and Yahoo (which do... View Details
Keywords: Dina Gerdeman
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

subjective well-being. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54526 May 2018 American Economic Association Papers and Proceedings Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change By:... View Details
Keywords: Dina Gerdeman
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

Luca, whose past research has focused on platform design. For example, Luca and his colleagues reached out to online rating app Yelp several weeks ago to explore ways the company might help small businesses dealing with the crisis. Among... View Details
Keywords: by Kristen Senz; Financial Services
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/518030-PDF-ENG Harvard Business School Case 918-009 Managing Diversity and Inclusion at Yelp This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

partnership with the online review platform Yelp helped the researchers evaluate consumers’ interest in dining at restaurants as well as ordering food for delivery and takeout. The team found that: People across the US had largely stopped... View Details
Keywords: by Danielle Kost; Food & Beverage
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

example. Many nonprofits and other organizations can't afford to hire data scientists, so DrivenData taps into college students and professionals who are looking to work with real-world data sets. For instance, the company is seeking a model for using View Details
Keywords: by Dina Gerdeman
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

have to be, say, United Airlines to take advantage of these tools. Managers can now purchase off-the-shelf products that can mine Twitter or Yelp and develop a detailed analysis of how sentiment is changing in real time. “It has basically... View Details
Keywords: by Michael Blanding; Information Technology
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