Yahoo! - Publications - Faculty & Research

01 Jan 2010
News

Susan L. Decker, MBA 1986

Former President, Yahoo! Inc. Return to Alumni Achievement Awards main page Earlier Education: B.S., Computer Science and Economics, Tufts University, 1984 On Leadership: “Great leaders don’t limit the actions of their followers; rather... View Details

Jerry Yang

Yang and fellow Stanford University doctoral student, David Filo, created the precursor to Yahoo! to aid them in their use of the burgeoning world wide web. What began as a simple hobby eventually turned into one of the few success... View Details

Keywords: Computers & Electronics

01 Apr 2000
News

Marketing Muscle

Edwards's role in making Yahoo! one of the most recognized names in the Internet economy taught the industry a lesson in the importance of brand-name recognition. Shunned no longer, marketers are "the new rock stars of the Internet,"... View Details

01 Sep 2010
News

Five Honored for Missions Accomplished

paths, the end result is a positive one. Over the summer, the Bulletin had a chance to talk to this year’s honorees, who arrive on campus September 28 to accept their awards. For complete profiles, visit www.alumni.hbs.edu/awards/. Susan L. Decker (MBA ’86) Former... View Details

Keywords: awards; Finance; Funds, Trusts, and Other Financial Vehicles; Finance; Space Research and Technology; Government; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

01 Jun 2013
News

Faculty Research Online

Marissa Mayer Should Bridge Distance Gap with Remote Workers Mayer's decision to bring work-at-home Yahoo! employees back to the office has set off a firestorm. Assistant Professor Lakshmi Ramarajan writes on how to mitigate the problem.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Apr 1998
News

Deals For Sale

stint at Procter & Gamble, he became president of Yahoo! Marketplace, a joint venture between Yahoo! and Visa. As head of that Santa Clara, California, firm, he conceived its strategy for an Internet guide... View Details

Keywords: Judith A. Ross

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared... View Details

Keywords: by Martha Lagace

01 Dec 2010
News

Do Good: Eat Chocolate

also differentiated by percentage of cacao solids, from 50 percent to 70 percent. In her HBS application essays, Endline wrote of wanting to start a business but instead went to Yahoo! as a product manager after graduating. “The company... View Details

Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

proposals floating around, people have less time to consider and evaluate them all. A successful company like Yahoo! is inundated with business proposals from hopeful start-ups. When there is a wealth of opportunities, there is a poverty... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

01 Apr 2000
News

Deep in the Heart of Texas

make the club more accessible to recent grads," he says. "Typically, our functions are luncheons downtown, and a lot of young grads can't get away at lunch." The club also hosts dynamic speakers, who draw a large audience. One recent speaker was Mark Cuban, who had... View Details

Keywords: Amy E. Dean

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

obligated to take care of each other in the workplace—more so than men are obligated to take care of female employees. Anecdotally, she noted the public outcry when Yahoo! CEO Marissa Mayer disallowed employees from working at home,... View Details

Keywords: by Carmen Nobel

04 May 2017
News

How Sheryl Sandberg’s Sharing Manifesto Drives Facebook

Yahoo! Inc. sent her flowers with a card saying that they, too, were leaving at 5:30. “I didn’t realize how much noise there would be,” Sandberg says. “A friend told me, ‘You couldn’t have gotten more publicity if you murdered someone... View Details

24 Sep 2013
First Look

First Look: September 24

and Governance at Yahoo! Inc. Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and... View Details

Keywords: Sean Silverthorne

01 Dec 2000
News

Vivek Ranadivé

software to a range of industries that includes high-tech manufacturing, telecommunications, energy, retail, e-business, and the Internet. Motorola, Intel, Enron, Cisco Systems, Procter & Gamble, Delta Air Lines, and Yahoo! are just a few... View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information; Securities, Commodities, and Other Financial Investments; Finance; Computer and Electronic Product Manufacturing; Manufacturing; Telecommunications; Information; Air Transportation; Transportation

01 Sep 2018
News

The True Value of a Tweet

assumption is the notion that you can make things go viral—and in fact, studies show that’s not easy. A 2012 study of millions of messages on Twitter and Yahoo! found that more than 90 percent of the messages didn’t diffuse at all, about... View Details

Keywords: Jen McFarland Flint

03 Apr 2013
What Do You Think?

Will Women Leaders Influence the Way We Work?

commanding her legions to prepare to abandon their far-flung work spaces and return to Yahoo! offices for important collaboration essential to innovation. What this minute sample perhaps suggests is that we should be careful about jumping... View Details

Keywords: by James Heskett

01 Apr 2000
News

Getting the Message

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details

Keywords: Susan Young

28 Apr 2009
First Look

First Look: April 28, 2009

its own installed base, and how to mobilize partners to offer Vista-compatible systems. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909038 Yahoo! in China (A) Harvard Business School Case 609-051 In 2007... View Details

Keywords: Martha Lagace

03 Jun 2014
First Look

First Look: June 3

that is fully staffed and before new acquisition processes have been formalized, Reses must decide whether acquiring Stamped is a wise strategy. The case also considers the perspective of Robby and Bart and explores if selling Stamped to View Details