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  • 2006
  • Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
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  • November 2003 (Revised August 2006)
  • Case

Union Corrugating Company (B)

By: Paul W. Marshall and Julia Stevens
Lauri Union, president of Union Corrugating Co., has successfully transformed her family's corrugated steel roofing and siding manufacturer into a successful enterprise. Reviews how Union turned the struggling company around and also considers the management structure... View Details
Keywords: Risk Management; Competition; Work-Life Balance; Success; Change Management; Management Systems; Construction Industry; Manufacturing Industry; Steel Industry; Boston; North Carolina
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  • August 1999 (Revised June 2008)
  • Case

Taran Swan at Nickelodeon Latin America (A)

By: Linda A. Hill and Kristin Doughty
Eighteen months after launching Nickelodeon Latin America, general manager Taran Swan must leave the company's Miami headquarters for her New York home because of complications with her pregnancy. Unable to travel for at least the next six months, Swan must decide how... View Details
Keywords: Selection and Staffing; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams
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  • 6 Oct 2021
  • Talk

How to Transition In and Out of Work

By: Jon M. Jachimowicz
How to keep home and work separate while working remotely. Some remote employees miss their commute, with several even creating a fake commute to turn off work at the end of a long workday. Expert Jon Jachimowicz explains how to maximize the positive lifestyle benefits... View Details
Keywords: Work From Home (WFH); Positivity; Lifestyle; Passion; Work-Life Balance
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  • Forthcoming
  • Article

Is Hybrid Work the Best of Both Worlds? Evidence from a Field Experiment

By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Kyle Schirmann
This paper reports causal evidence on how the extent of hybrid work—the number of days worked from home relative to days worked from office—affects employee attitudes and performance. Workers who spent around two days in the office each week on average self-reported... View Details
Keywords: Attitudes; Performance Consistency; Employees; Work-Life Balance
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  • Teaching Interest

Negotiation

By: Alison Wood Brooks

Negotiation is an Elective Curriculum course for HBS MBA students. Success at work and at home requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors,... View Details

  • Research Summary

Overview

By: John Beshears
In his research, Professor Beshears shows how managers can influence the behavior of customers and employees by changing the decision-making environment to call attention to a decision, to use psychological framing to shape assessments of options, or to help... View Details
Keywords: Behavioral Economics; Consumer Finance; Household Finance; Health Care; Organizational Economics; Decision Making; Economics; Negotiation; Behavioral Finance
  • Research Summary

Overview

By: Ashley V. Whillans
Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
  • Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

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