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Publications

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    • Faculty Publications  (74)

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    • All HBS Web  (1,468)
      • Faculty Publications  (74)

      Word Of MouthRemove Word Of Mouth →

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      • 15 Dec 2012 - 16 Dec 2012
      • Conference Presentation

      Online Word of Mouth and Product Quality Disagreement

      By: Frank Nagle and Christoph Riedl
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      Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Quality Disagreement." Paper presented at the Workshop on Information Systems and Economics, Association of Information Systems, Orlando, FL, USA, December 15–16, 2012.
      • 28 Sep 2012
      • Conference Presentation

      Online Word of Mouth and Product Quality Disagreement

      By: Frank Nagle and Christoph Riedl
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      Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Quality Disagreement." Paper presented at the Workshop on Information in Networks, Leonard N. Stern School of Business, New York, September 28, 2012.
      • June 2012 (Revised August 2012)
      • Case

      MF Global: Where's the Money?

      By: Clayton S. Rose, Pamela Chan and Raghav Chopra
      When MF Global failed in October of 2011, it was discovered that $1.6 billion of segregated customer assets was missing. Safeguarding these assets was the firm's responsibility, and in the words of one SEC official, its "sacred obligation." What is known about the... View Details
      Keywords: Financial Firms; Customer Obligations; Bankruptcy; Regulation; Financial Crisis; Brokerage; Asset Management; Ethics; Governing Rules, Regulations, and Reforms; Financial Management; Crisis Management; Insolvency and Bankruptcy; Financial Services Industry
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      Rose, Clayton S., Pamela Chan, and Raghav Chopra. "MF Global: Where's the Money?" Harvard Business School Case 312-106, June 2012. (Revised August 2012.)
      • June 2012
      • Article

      Pricing to Create Shared Value

      By: Marco Bertini and John T. Gourville
      Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
      Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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      Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
      • 2012
      • Article

      Evidence for the Pinocchio Effect: Linguistic Differences Between Lies, Deception by Omissions, and Truths

      By: Lyn M. Van Swol, Michael T. Braun and Deepak Malhotra
      The study used Linguistic Inquiry and Word Count and Coh-Metrix software to examine linguistic differences with deception in an ultimatum game. In the game, the Allocator was given an amount of money to divide with the Receiver. The Receiver did not know the precise... View Details
      Keywords: Communication Intention and Meaning; Cognition and Thinking
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      Van Swol, Lyn M., Michael T. Braun, and Deepak Malhotra. "Evidence for the Pinocchio Effect: Linguistic Differences Between Lies, Deception by Omissions, and Truths." Discourse Processes 49, no. 2 (2012): 79–106.
      • 2012
      • Chapter

      Lessons for the Financial Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It'

      By: Daniel Carpenter, David Moss and Melanie Wachtell Stinnett
      In the wake of the global financial crisis of 2007–09, regulatory capture has become at once a diagnosis and a source of discomfort. The word “capture” has been used by dozens upon dozens of authors—ranging from pundits and bloggers to journalists and leading... View Details
      Keywords: Regulatory Capture; Governing Rules, Regulations, and Reforms; Financial Crisis
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      Carpenter, Daniel, David Moss, and Melanie Wachtell Stinnett. "Lessons for the Financial Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It'." Chap. 3 in Making of Good Financial Regulation: Towards a Policy Response to Regulatory Capture, edited by Stefano Pagliari, 70–84. Grosvenor House Publishing Limited, 2012.
      • July 2011 (Revised September 2012)
      • Case

      Intraoperative Radiotherapy for Breast Cancer (A)

      By: Willy Shih
      "This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to... View Details
      Keywords: Finance; Business History; Disruptive Innovation; Emerging Markets; Organizational Change and Adaptation; Research and Development; Safety
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      Shih, Willy. "Intraoperative Radiotherapy for Breast Cancer (A)." Harvard Business School Case 612-003, July 2011. (Revised September 2012.)
      • 2010
      • Article

      Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

      By: Feng Zhu and Michael Zhang
      This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
      Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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      Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
      • January 2009 (Revised June 2024)
      • Case

      Design Thinking and Innovation at Apple

      By: Stefan Thomke and Barbara Feinberg
      Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
      Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry
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      Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
      • June 2008
      • Case

      Professors Sven Larson and Kenneth Carpenter (A)

      By: James L. Heskett and Tor Askild Aase Johannessen
      Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
      Keywords: Interpersonal Communication; Higher Education; Learning; Teaching; Conflict and Resolution
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      Heskett, James L., and Tor Askild Aase Johannessen. "Professors Sven Larson and Kenneth Carpenter (A)." Harvard Business School Case 908-408, June 2008.
      • June 2008
      • Supplement

      Professors Sven Larson and Kenneth Carpenter (B)

      By: James L. Heskett and Tor Askild Aase Johannessen
      Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
      Keywords: Higher Education; Teaching; Learning; Interpersonal Communication
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      Heskett, James L., and Tor Askild Aase Johannessen. "Professors Sven Larson and Kenneth Carpenter (B)." Harvard Business School Supplement 908-409, June 2008.
      • June 2008
      • Supplement

      Professors Sven Larson and Kenneth Carpenter (C)

      By: James L. Heskett and Tor Askild Aase Johannessen
      Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
      Keywords: Higher Education; Teaching; Learning; Interpersonal Communication
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      Heskett, James L., and Tor Askild Aase Johannessen. "Professors Sven Larson and Kenneth Carpenter (C)." Harvard Business School Supplement 908-410, June 2008.
      • June 2008
      • Supplement

      Professors Sven Larson and Kenneth Carpenter (D)

      By: James L. Heskett and Tor Askild Aase Johannessen
      Prof. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
      Keywords: Higher Education; Teaching; Learning; Interpersonal Communication
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      Heskett, James L., and Tor Askild Aase Johannessen. "Professors Sven Larson and Kenneth Carpenter (D)." Harvard Business School Supplement 908-411, June 2008.
      • June 2008
      • Supplement

      Professors Sven Larson and Kenneth Carpenter (E)

      By: James L. Heskett and Tor Askild Aase Johannessen
      Prof. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
      Keywords: Higher Education; Teaching; Learning; Interpersonal Communication
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      Heskett, James L., and Tor Askild Aase Johannessen. "Professors Sven Larson and Kenneth Carpenter (E)." Harvard Business School Supplement 908-412, June 2008.
      • February 2008 (Revised September 2008)
      • Case

      Apple Inc., 2008

      By: David B. Yoffie and Michael Slind
      In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
      Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry
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      Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
      • February 2008 (Revised June 2008)
      • Case

      Shoppers' Stop Group (SSG)

      By: Rajiv Lal and Virginia Fuller
      As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details
      Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India
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      Lal, Rajiv, and Virginia Fuller. "Shoppers' Stop Group (SSG)." Harvard Business School Case 508-017, February 2008. (Revised June 2008.)
      • February 2007 (Revised March 2012)
      • Compilation

      John D. Rockefeller and the Creation of Standard Oil

      By: Nancy F. Koehn and Katherine Miller
      Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces his early career as a retailer in Cleveland through his decision to enter the oil industry in the early 1860s to his... View Details
      Keywords: Entrepreneurship; Ethics; Business History; Innovation and Invention; Growth and Development Strategy; Personal Development and Career; Competitive Strategy; Energy Industry
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      Koehn, Nancy F., and Katherine Miller. "John D. Rockefeller and the Creation of Standard Oil." Harvard Business School Compilation 807-110, February 2007. (Revised March 2012.)
      • February 2003 (Revised September 2009)
      • Background Note

      Nonverbal Communication in Negotiation

      By: Michael A. Wheeler and Dana Nelson
      This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details
      Keywords: Nonverbal Communication; Negotiation Participants; Situation or Environment; Behavior; Power and Influence
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      Wheeler, Michael A., and Dana Nelson. "Nonverbal Communication in Negotiation." Harvard Business School Background Note 903-081, February 2003. (Revised September 2009.)
      • 2002
      • Book

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

      By: Rakesh Khurana
      Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
      Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
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      Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
      • November 2001 (Revised March 2002)
      • Case

      Digital Angel

      By: Youngme E. Moon and Kerry Herman
      Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
      Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development
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      Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
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