Publications
Publications
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(1,464)
- Faculty Publications (62)
- June 2008
- Supplement
Professors Sven Larson and Kenneth Carpenter (C)
By: James L. Heskett and Tor Askild Aase Johannessen
Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
- June 2008
- Supplement
Professors Sven Larson and Kenneth Carpenter (D)
By: James L. Heskett and Tor Askild Aase Johannessen
Prof. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
- June 2008
- Supplement
Professors Sven Larson and Kenneth Carpenter (E)
By: James L. Heskett and Tor Askild Aase Johannessen
Prof. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details
- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
- February 2008 (Revised June 2008)
- Case
Shoppers' Stop Group (SSG)
By: Rajiv Lal and Virginia Fuller
As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details
- February 2007 (Revised March 2012)
- Compilation
John D. Rockefeller and the Creation of Standard Oil
By: Nancy F. Koehn and Katherine Miller
Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces his early career as a retailer in Cleveland through his decision to enter the oil industry in the early 1860s to his... View Details
- February 2003 (Revised September 2009)
- Background Note
Nonverbal Communication in Negotiation
By: Michael A. Wheeler and Dana Nelson
This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details
- 2002
- Book
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs
By: Rakesh Khurana
Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
- November 2001 (Revised March 2002)
- Case
Digital Angel
By: Youngme E. Moon and Kerry Herman
Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
- February 1999
- Case
Volant Skis
By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
- October 1993 (Revised April 1994)
- Case
Jack Welch: General Electric's Revolutionary
By: Joseph L. Bower and Jay Dial
Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called "work out."... View Details
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
- November 1990 (Revised May 1994)
- Case
Microsoft Corp.: Office Business Unit
By: Marco Iansiti
Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
- May 1990 (Revised April 1991)
- Background Note
Dirty Hands
A one-paragraph excerpt from a play by Jean-Paul Sartre. Describes in the words of one character, the ethical problem of "dirty hands": the problem that doing the morally superior thing in some circumstances inevitably involves doing some things that are morally wrong.... View Details
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details
- July 1976
- Article
Effects of Externally-Imposed Deadlines on Subsequent Intrinsic Motivation
By: T. M. Amabile, W. DeJong and M. R. Lepper
Studied the effects of externally imposed deadlines on individuals' task performance and their subsequent interest in the task. In 1 deadline condition, 20 male undergraduates were given an explicit time limit for solving a series of initially interesting word games.... View Details
- Research Summary
Growing as a Purposeful Leader
Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details
- Teaching Interest
Leading Product Innovation
By: Stefan H. Thomke
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details