Publications

Publications

Filter Results: (42) Arrow Down

Show Results For

Wireless CommunicationsRemove Wireless Communications →

← Page 3 of 42 Results

Are you looking for?

→Search All HBS Web
  • October 1996 (Revised January 1998)
  • Case

Sony Corporation: Car Navigation Systems

By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details
Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan
Related
  • November 1995 (Revised April 1996)
  • Case

ENTel and the Privatization of Argentine Telecommunications

By: Willis M. Emmons III
Growing fiscal deficits, persistent economic recession, and underinvestment in the nation's telecommunications infrastructure lead the Argentine government to privatize its state-owned monopoly provider of telecommunications services, ENTel, in late 1990. The... View Details
Keywords: Opportunities; Risk and Uncertainty; Communication Technology; Privatization; Mobile and Wireless Technology; Governing Rules, Regulations, and Reforms; Competition; Development Economics; Policy; Government and Politics; Performance Effectiveness; Telecommunications Industry; Argentina
Related

Are you looking for?

→Search All HBS Web